virtual assistant training module 2 (personal story & message)
Post on 03-Jun-2015
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Virtual Assistant (VA) Training
Module 2 – Day 2
Personal Story and Message (Business Branding)
Review from Day 1:What is a Virtual Assistant (VA)What it IS NOTWho can become a VA?What do I need to start?What DO I WANT to BE?Employee vs. EntrepreneurDREAMS and GOALSSMART goals for short, medium and long term goals
Topics:Where to start questionsPersonal story and messageDefine your skills, services and target audienceDefine your ideal clientStrengthen your message by brandingBusiness name, theme, color and logoMarketing via Social MediaOnline toolsRecommended Sites10 Ways to build Authority
Where Do I Start?
Start with thinking what you really want to doAsk yourself questions and write the answers.What kind of job I like doing?How much do I want to earn?Why do I want to set up a business?If I’d be doing something for free, what is it?If you’ve reached your financial goal, would you stop working? WHY?
Determine Your Story & Message
Start writing your own BiographyDetermine key points in your lifeMilestonesChallengesSuccessesPeople you met that influenced you mostLessons you can’t forget and want to pass onAdvocaciesYour life’s purpose
Define Your Services and Target Audience
From the list of what you can do and WANT to do, GET those YOU WANT DOING.
Think of the kind of people you want to work with.Are they Teachers, Restaurant owners, Lawyers, Doctors, Fitness Instructors, etc.Picture them as if they’re real.Give them a name.What they look like, attitude, etc.Think where they hangout.
Strengthen Your Story & MessageBusiness BRANDING
Choose your Business Name
One that resonates to you or your message
One that you want and feels good about
Color or theme 2-3
Fonts 2-3
Slogan or Tagline that connect to your Ideal Client
Convert the ideas to your LOGO
Think about what you want your audience to feel when they visit your website
Put your chosen story as BIO in About me page
Put your Message in the HOME Page Talk to your ideal client directly
Give their benefits
What’s in if for THEM?
If I don’t have a Website YET?
Start Creating Pages in Social MediaStart with your favoriteJoin GroupsJoin challengesStart Posting for your Ideal ClientsCreate RelationshipsOffer help in relation to your skills
DO NOT GIVE YOUR RESUME!
YOUR skills, abilities and knowledgeRemember, a business owner doesn’t
apply for a J-O-B!Start creating portfoliosIf can, collate previous projects and put
them in Social MediaAsk for referralsKeep DOING!
MARKET, Network and TALK!
Talk about what you doShow your skillsREAD, WATCH and LEARN as much as you canAsk questions in groups. Don’t be
SHY!Answer other’s questions, too!Share your skills!Make friends.
Recommended Sites & Videos
www.leapfrovanetwork.com- Sheila Davis
www.techiementor.com - Susan Mershonwww.liveyourmessage.com
- Marisa Murgatroydwww.professionalvas.com
- Rochefel Riverawww.nathalielussier.com
- Nathalie Lussier
Once everything is in PLACE…
Price and Service PackagesContractsSOPMarketing PlanBusiness PoliciesWelcome KitTOOLS to use
Online Tools… What are they?
Social Media – Hootsuite ($10/month)
Freshbooks** – Bookeeping and Time Tracking ($19.98/month)
Lasspass – for password protection
GoogleDOCS
1. Blog about your chosen Niche.2. Create Newsletters and eZines. 3. Make videos. 4. Hold FREE and PAID webinars5. Create Podcasts. 6. Write a Book.
10 Ways to Build Authority
7. Post related topics to all your social media pages.
8. Join and Create Social Media Groups.
9. Create Challenges and DO them, too!
10. Be AVAILABLE at ALL times.
Review:
Any Questions?
Where to start questionsPersonal story and messageDefine your skills, services and target audienceDefine your ideal clientStrengthen your message by brandingBusiness name, theme, color and logoMarketing via Social MediaOnline toolsRecommended Sites10 Ways to build Authority
Module 3 Topics:
Your Story and Message Review QuestionsNiche and Niche MarketingShowing you sample of Filipino online
jobs’ ratesRecommended Social Media PagesSocial Media Groups, Circles, Lists,
FansImportance of LinkedIn
GET READY for Module 3
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