virtual museum- how to become a successful digital museum

BECOMING A 21st CENTURY

MUSEUM

There are 17,500 museums in the U.S.

ART

Science

Historical

zoo

Natural history

botanical

THE ARTS AND CULTURE MARKET IS A

$166.2 BILLION BUSINESS A YEAR

DUE TO TECHNOLOGY MUSEUMS ARE ATTRACTING A WIDER AUDIENCE THAN EVER

Average Annual Visitors

science

Living collections

Children’s

general

Natural history

art

specialized

Historic site

history

357,103  

208,574  130,870  

58,500  

44,878  

22,000  

58,176  

11,700  

10,000  

Average Admission

$7 The value of a member is usually

50% more in revenue than a one time visitor

Technology helps convert visitors into members and members into donors

You might never physically visit every museum…

…shouldn’t mean you’ll never walk their floors

Top social media platforms for

museums

The Secret Annex

Visitors walk through Anne Frank’s house and her infamous attic. A brilliant idea- an online sensation

Monet 2010

Impressionism enthusiasts can tour the “Claude Monet: 1840-1926” exhibit without having to buy a plane ticket to Paris

Google art project

Launched in February 2014, Google Art Project offers a street view experience of 17 of the world’s most famous museums

Website Redesign

How often should a website be redesigned?

-

5

10

15

20

25

30

35

40

Every 4-12 months

Every 13-24 months

Every 25-26 months

Never Every 3 months

Asia

EU

US

The social staircase

Strategy

Identify, find & observe target market

Presence

Turn visitors into fans

How?  Conversation

Update content daily

The current favorite platform for museums to interact with their audience

Social site That is all about

discovery

Best for Users are:

32% male

68% female

Social sharing site

That has

1 billion Users

worldwide

Best for Users share 1 billion Active users

Communicating with

consumers

2.5 billion Pieces of content

daily

Most followed

brand is

Posting pics Consumers relate to

Brand is what people think of you.

Branding is the process of managing your brand

Branding is the process of managing & creating your brand’s impressions

Be the leading brand in your field

-European Academic Art!

-Classical Realism!-Orientalism!-Romanticism!

INVITE

engage

educate

INspire

update

entertain