virtual reality - aaets-event.com · ‘augmented’ by computer-generated graphic ... mobile pc /...

Virtual Reality

Evolution of Media Consumption

Reality

More Immersive and Realistic Experience

PhotoText

VRFully Immersive & Realistic

Video

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiRxsvTgvzKAhViiKYKHTueDscQjRwIBw&url=https://astrotall.wordpress.com/2011/02/17/frame/&bvm=bv.114195076,d.dGY&psig=AFQjCNE132DJRSiu4oWeuHIDg1ZEaokuhQ&ust=1455703061788646

Definition of VR

VR (Virtual Reality)

“Computer-generated scenario that simulates

a realistic experience”

→ Teleports you to a whole virtual new world

※ Completely covers your eyes to display virtual world

AR (Augmented Reality)

“Direct or indirect live view of a physical,

real-world environment whose elements are

‘augmented’ by computer-generated graphic”

Codename J The 6th Day

Dragon Ball

HMD (Head Mounted Display)

“Display device worn on the head”

※ Indicates the form factor of a device, usually used in VR and AR

[VR devices from SF movies]

[AR devices from comics]

Current VR Devices

Mobile PC / Game Console

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjo4POphdXZAhUJO7wKHRTXBxEQjRx6BAgAEAY&url=https://www.theverge.com/2015/9/1/9239769/new-google-logo-announced&psig=AOvVaw20bo4P63uOfd-fqyIdhKF7&ust=1520334447554234

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjQ0envhNXZAhXHabwKHccEARwQjRx6BAgAEAY&url=https://www.cybermikelife.com/tech/2016/10/4/made-by-google-event&psig=AOvVaw3TircdlaSX0YRDzIeSGChO&ust=1520334251385160

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiPt7HM1dbZAhUD2LwKHX-4CiUQjRx6BAgAEAY&url=https://www.microsoft.com/en-us/store/d/samsung-hmd-odyssey-windows-mixed-reality-headset-with-motion-controllers/8w91r774pdkk&psig=AOvVaw3wRKzS34uBVcC6whwEOXJ1&ust=1520390352321752

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjNjuHk1dbZAhXKvrwKHdHZDR8QjRx6BAgAEAY&url=http://www.microcenter.com/site/content/microsoftmixedreality.aspx&psig=AOvVaw1QlWOjGpaett9s-aO2FlII&ust=1520390400131464

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjQs_r31dbZAhVFULwKHXlVBwkQjRx6BAgAEAY&url=https://news.microsoft.com/microsoft-news-center-photos/msft_logo_rgb_c-gray/&psig=AOvVaw39egvxkGvsBhYRN732XpdA&ust=1520390441797363

Market Prospect

Technology’s Next Big Wave – Virtual Reality

VR is the next big thing for brands

Virtual Reality is the next platformMark Zuckerberg, Founder of

-

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjfgKajpNXZAhWDUrwKHTiiCHoQjRx6BAgAEAY&url=http://www.stickpng.com/img/icons-logos-emojis/tech-companies/forbes-logo&psig=AOvVaw26Yqf-MzEIcZ2yYZARQrRU&ust=1520342680976804

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjAgvi7pNXZAhWCxbwKHUnADgUQjRx6BAgAEAY&url=https://promoaffiliates.com/public-relations/how-to-get-featured-in-techcrunch/&psig=AOvVaw0OPYesDjvHNubuRL8yI8E8&ust=1520342802887108

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjS2f3jpNXZAhVFT7wKHdjvCukQjRx6BAgAEAY&url=https://www.shareicon.net/left-quotes-sign-quote-symbol-left-quote-signs-essentials-symbols-quotes-670549&psig=AOvVaw1dW1czTrL63mP3SAsfS2Xb&ust=1520342865886433

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjS2f3jpNXZAhVFT7wKHdjvCukQjRx6BAgAEAY&url=http://freevector.co/vector-icons/nature/right-quote-symbol.html&psig=AOvVaw1dW1czTrL63mP3SAsfS2Xb&ust=1520342865886433

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=https://www.weride.pt/face-book/&psig=AOvVaw2oHmXjP3EvFzs_J-YynGWt&ust=1520342930422747

Market Prospect

“OUR GOAL : 1 Billion People in Virtual Reality”

(Oculus Connect4 Keynote, 2017/10)

- Mark Zuckerberg

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjsu4L17dTZAhVES7wKHfhJAK0QjRx6BAgAEAY&url=https://venturebeat.com/2017/10/13/the-deanbeat-optimism-and-despair-over-vr-at-oculus-connect/&psig=AOvVaw3-hql6oXVR0FieRkm7Wfqd&ust=1520328160096392

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwie1c6o5dTZAhUJiLwKHSnCCxoQjRx6BAgAEAY&url=https://www.theverge.com/2016/2/22/11087890/mark-zuckerberg-mwc-picture-future-samsung&psig=AOvVaw0Z4RD2uCDkhhcpDUWdi-5y&ust=1520325847425469

VR Shooting Game “Gun Jack” by CCP

VR Shooting Game, “Gun Jack”

VR Fishing Game, “Bait!”

VR Shooting Game, “Drop Dead”

VR thriller Game, “Dead Secret”

Use Case - Game

Samsung Drive for Driver Education at Austria

President Obama, Intro to Yosemite through the Age

Samsung eMotion Project @Santa Maria Goretti Hospital

VR Factory Tour by Samsung BIOEPIS

Use Case - Education/Training

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiNiKW4xfbKAhWo6aYKHajTC2sQjRwIBw&url=http://www.minesrescueservices.com/VirtualRealityTechnologies.aspx&bvm=bv.114195076,d.dGY&psig=AFQjCNG9fnNhUefEj31_nvUQQDVLavoQ4A&ust=1455514186495115

Gear VR Space Racing @ CES

Gear VR Kayaking @ IFA Gear VR Bungee @ IFA

Use Case - Simulator

Gear VR Astro Ship @ MWC

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjVmNzOmNXZAhWDUbwKHR8cCPAQjRx6BAgAEAY&url=http://www.koreaherald.com/common_prog/newsprint.php?ud%3D20170226000041%26dt%3D2&psig=AOvVaw3678v5tBzxS7JfQgUwxui8&ust=1520339610853271

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiW2oDKl9XZAhVX6LwKHSzQBwgQjRx6BAgAEAY&url=https://www.youtube.com/watch?v%3DtM3k5ALc8Ss&psig=AOvVaw3uxQ3SWXR2uzqVHtEXIMNk&ust=1520339333206827

Use Case - Amusement Park

Everland

VR Coaster @ Six Flags Bandai Namco VR Arcade

Zero Latency

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=https://www.engadget.com/2017/06/13/mario-kart-is-drifting-into-a-japanese-vr-arcade/&psig=AOvVaw3A_KFxlk3TFawDgWm6SKpD&ust=1520336868128639

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjolfnGjdXZAhXBUrwKHQ9UCiAQjRx6BAgAEAY&url=http://www.everland.com/mobile/everland/favorite/attraction/2960.el&psig=AOvVaw1p7UuemW7RdoCQOGc7ofqZ&ust=1520336640945970

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjbq5-jjdXZAhVCa7wKHXCrAkcQjRx6BAgAEAY&url=https://newatlas.com/zero-latency-hands-on/44056/&psig=AOvVaw2YEjyAENk2_-l-XUvCjRFS&ust=1520336575744420

Use Case - Small-scale ‘VR Room’

Dating

Play with Friends Family Time

Single Player

Upcoming VR devices

Freely Move Around

1

2

Built-in Motion Tracking

No External Setup

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjR7MyN-MvYAhXDxbwKHXJlCcgQjRwIBw&url=https://9to5google.com/2018/01/09/lenovo-mirage-solo-standalone-daydream-vr/&psig=AOvVaw0Cb9DGkP0Jrp1pb4mzP-wh&ust=1515623614603780

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwji_8el-tTZAhWGKZQKHfVbC7EQjRx6BAgAEAY&url=https://www.slashgear.com/vive-focuss-8k-vr-player-just-made-htcs-headset-fascinating-24516903/&psig=AOvVaw1XqyNLUlW9m4ksgi_BgVO7&ust=1520331479552175

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http://logok.org/lenovo-logo/lenovo-new-logo-2015/&psig=AOvVaw0JLmkIpJCGk7lwUOENfVro&ust=1520335715378806

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwi-qqmom9XZAhUMfLwKHTOeCBkQjRx6BAgAEAY&url=https://www.blogdot.tv/vive-announces-vive-wave-open-platform-and-vive-focus-its-standalone-vr-device-for-china/&psig=AOvVaw3mCzRPkiLnKN_e6_bi4RaN&ust=1520340333774512

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjb2oexm9XZAhXHXbwKHTAVBEMQjRx6BAgAEAY&url=https://www.vive.com/cn/product/vive-focus-en/&psig=AOvVaw3mCzRPkiLnKN_e6_bi4RaN&ust=1520340333774512

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwi-qqmom9XZAhUMfLwKHTOeCBkQjRx6BAgAEAY&url=https://www.blogdot.tv/vive-announces-vive-wave-open-platform-and-vive-focus-its-standalone-vr-device-for-china/&psig=AOvVaw3mCzRPkiLnKN_e6_bi4RaN&ust=1520340333774512

360 Camera

Personal Professional

360 Round

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiDw_jh_9TZAhWCyrwKHRVKAH0QjRx6BAgAEAY&url=https://www.dpreview.com/news/9649038244/ricoh-theta-v-captures-360-degree-4k-video&psig=AOvVaw1TmzdpQ6MuLh38-anxx-DM&ust=1520332949553982

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiDtur0_9TZAhUBvbwKHRXsCiYQjRx6BAgAEAY&url=https://www.theverge.com/circuitbreaker/2017/10/18/16498184/samsung-360-round-camera-launched&psig=AOvVaw2Xt21q6F-j2uI-MUYIF-qA&ust=1520332986023280

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwi6rZCHgNXZAhVFfbwKHSPeDZEQjRx6BAgAEAY&url=https://petapixel.com/2015/05/28/the-google-jump-360-camera-rig-uses-16-gopros/&psig=AOvVaw2GvfPU8owRko6VLs-TUyzG&ust=1520333030724923

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwi07IefgNXZAhWGgLwKHXY_A-cQjRx6BAgAEAY&url=https://shop.gopro.com/EMEA/vr-cameras/omni---rig-only/MHDHX-007-EU.html&psig=AOvVaw3XjEw_rg09jUjuTMeowRp4&ust=1520333066213088

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjdgYmxndXZAhVEvLwKHedAAhMQjRx6BAgAEAY&url=http://www.samsung.com/au/galaxy/gear360/&psig=AOvVaw0H9oMfaFdsGDl6CXYtIFKd&ust=1520340906798976

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjdgYmxndXZAhVEvLwKHedAAhMQjRx6BAgAEAY&url=https://www.cirquedusoleil.com/other-activities/vr-app&psig=AOvVaw0H9oMfaFdsGDl6CXYtIFKd&ust=1520340906798976

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=https://bps-tv.co.uk/shop/gopro-omni-rig/&psig=AOvVaw0V10Moy2aexmtONZASy6gN&ust=1520341035586058

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiiqdKintXZAhXKgbwKHcpiAcQQjRx6BAgAEAY&url=https://seeklogo.com/vector-logo/309473/theta&psig=AOvVaw0Q-PNaOPbNRWTh2azbKCpQ&ust=1520341131497036

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiH27u5ntXZAhUEfLwKHQ1vBjMQjRx6BAgAEAY&url=http://lofrev.net/ricoh-logo-2-pictures/ricoh_logo/&psig=AOvVaw2e5zNT2scSif-pMevtGv5P&ust=1520341184646440

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjdgYmxndXZAhVEvLwKHedAAhMQjRx6BAgAEAY&url=https://www.cirquedusoleil.com/other-activities/vr-app&psig=AOvVaw0H9oMfaFdsGDl6CXYtIFKd&ust=1520340906798976

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjo4POphdXZAhUJO7wKHRTXBxEQjRx6BAgAEAY&url=https://www.theverge.com/2015/9/1/9239769/new-google-logo-announced&psig=AOvVaw20bo4P63uOfd-fqyIdhKF7&ust=1520334447554234

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwio4-XKoNXZAhXMybwKHYffAnoQjRx6BAgAEAY&url=https://vr.google.com/jump/&psig=AOvVaw32Vbl8n1Wps8rV2LL5FwM4&ust=1520341765147637

Use case - Family/Friend Gathering

1 Capture every angle

2 Record in 360

Use case - Tourism/Real Estate

1 Relive your travel moments

2 Spot every corner of your home

Polo Real Estate Virtual Tour 360 Video.mp4

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjUt7fogtXZAhWKurwKHWrrA7YQjRx6BAgAEAY&url=https://www.bestbuy.ca/en-ca/product/fido-samsung-galaxy-s8-smartphone-black-2-year-agreement/10650667.aspx&psig=AOvVaw1HQO9OBifLawlw4tIxBwVr&ust=1520333771077966

virtual reality - aaets-event.com · ‘augmented’ by computer-generated graphic ... mobile pc /...

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