visit tampa bay brews up a new way to experience the ...res.cloudinary.com › simpleview › image...

ForMoreInformation,contact:StephanieFred,sfred@visittampabay.comor(813)342-4052or

KevinWiatrowski,kwiatrowski@visittampabay.comor(813)218-3894or@visittampabayPR

UnlockTampaBaywiththelatestnewsfromFlorida’ship,historic,urbantourismdestination. Withnewhotels,amazingdiningandthrillingattractions,thetreasuresofTampaBayareyourstodiscover!FormoreinformationandphotographygotoVisitTampaBay.com/media-room.

VisitTampaBayBrewsUpANewWaytoExperienceTheDestination

ThesunshinebeerfortheSoutheast’sLeadingCraftBeerCity

TAMPA,FL(May11,2018)–IncelebrationofNationalTravel&TourismWeek,Florida’shubforcraftbrewing,VisitTampaBayincollaborationwithFloridaAvenueBrewingisproudtoaddanewgemtoitstroveofexperienceswiththeintroductionofitsfirsteverbeerrelease--TreasuredLager.

VotedtheLeadingCraftBeercityintheSoutheastbyreadersofUSATodayandhometosomeofthemostrenownednamesintheindustry,suchasCigarCity,CoppertailandAngryChair,VisitTampaBayhasworkedcloselywiththecraftbrewbusinessforseveralyearsbuildingacollaborativepartnership.Fromindustryevents,toattendingtheGreatAmericanBeerFestival,hostingtheBeerBloggersConferenceandevensamplingTampabeerswithjournalistsinGermany,VisitTampaBayhasbeendedicatedtogivingpotentialvisitorsanimmersiveexperience–onethatbeerprovidesaperfecttouchpoint.

TreasuredLager,aHelles-stylelager,iscrisp,refreshingandmadefordrinkingundertheFloridasun.Drinkerswillnoticeapronouncedmaltybackbonewithtoastedgrainflavorsandahintofsweetness,perfectforunwindingwhileonvacationinTampaBay.ThetraditionalGerman-stylebeerisanhomagetoTampaBay’sdeepGermanroots.Inlayterms,it’sdeliciousandrefreshing.

ClickheretodownloadavideooftheTreasuredLagerproductionprocess

“Asadestinationthatworkscloselywithourpartnersandonethatisalwayslookingforthenextdifferentiatorwestartedworkingwithourcraftbreweriesseveralyearsagoandthesuccesssincethattimehasbeentremendous,”saidChiefMarketingOfficerPatrickHarrison.“Whilemanycitiesknowclaimtobecraftbeerdestinations,weareoneoftheoriginalandbest,especiallyinFlorida.That’swhyitmadecompletesensetobranchoutandintroducethiscollaborationwithFloridaAvenue.Theyareagreatpartnerandit’sadeliciousbeer.Watchforotheradditionsinthenearfuture”.

ForMoreInformation,contact:StephanieFred,sfred@visittampabay.comor(813)342-4052or

KevinWiatrowski,kwiatrowski@visittampabay.comor(813)218-3894or@visittampabayPR

Expecttofindthesecansanywherefromtradeshowstopresseventstogiftbags.VisitTampaBayalsoplanstosellTreasuredLager,alongwithmanyotherfantasticlocalbrews,attheUnlockTampaBayVisitorsCenterintheheartofdowntownTampa.

TreasuredLageristhelateststageinTampaBay’slongrelationshipwithbeerandbrewing.Florida’sfirstcommercialbreweryopenedinTampa’sYborCityin1896.Morethanacenturylater,dozensofbreweriescallTampaBayhome.CraftbeerhasbecomeoneofthemanyofreasonswhytravelerschooseTampaBayastheirnexttraveldestination.

“FloridaAvenuebeerhasbeenbrewedinSeminoleHeightssince2010.Sincethenwe’veseentremendousgrowthlocallyinthecraftbeerindustry,”saidFloridaAvenueBrewingownerAnthonyDerby.“We’rethrilledtopartnerwithVisitTampaBaytoproducetheirofficialbeerandsupportthetourismindustryinourhometown.”

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AboutVisitTampaBay

Thehip,urbanheartofFlorida’sGulfcoastbeatsinTampaBay.VisitTampaBayencouragesadventuroustravelerstounlocksun,funandcultureinFlorida’smostdiversetraveldestination.Weare

anot-for-profitcorporationthatworkswith800partnerstotelltheworldthestoryofTampaBay.Treasureawaits.

ForMoreInformation,contact:StephanieFred,sfred@visittampabay.comor(813)342-4052or

KevinWiatrowski,kwiatrowski@visittampabay.comor(813)218-3894or@visittampabayPR

AboutFloridaAvenueBrewing

FloridaAvenueBrewingCo.makesbeerforthesunshinestate.WemaynotbetheoldestFloridabrewery,butourteamhascreatedqualitybeersthatencompasswhatitmeanstobeaFloridian.FloridaAvenueBrewingfermentedin2010onNorthFloridaAvenueintheSeminoleHeightsneighborhoodof

Tampa,Florida.