visual merchandising store project
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GREED.
Visual Merchandising FMPC 5006December 7, 2015Maci Levy, Rachel Lipson, Samantha Looby, Marli Mucher, and Heidi Solomon
Table of Contents
BACKGROUND INFORMATIONTARGET CUSTOMER (HEIDI SOLOMON) 3
STORE LOCATION (HEIDI SOLOMON) 4
MOOD INSPIRATION BOARDS (EVERYONE) 5-8
FASHION MERCHANDISE STRATEGY (HEIDI SOLOMON) 9
STORE NAME (MARLI MUCHER) 10
STORE BRAND IMAGE AND STORE ATMOSPHERICS (MARLI MUCHER) 10-13
SCENT 12
MUSIC 12-13
DETAILS AND LAYOUT 13
THE VISUAL PLAN
EXTERIOR (MARLI MUCHER) 14-15
FLOOR PLAN (MACI LEVY) 16
FLOOR PLAN LAYOUT (MACI LEVY) 17
STORE INTERIOR (MACI LEVY) 18-20
WALL PLANOGRAM (MACI LEVY) 21
COLOURS AND MATERIALS (SAMANTHA LOOBY) 22
FIXTURES (SAMANTHA LOOBY) 23
PRESENTATION OF MERCHANDISE (SAMANTHA LOOBY) 24
LIGHTING (SAMANTHA LOOBY) 25
SIGNAGE (RACHEL LIPSON) 26
STORE WINDOWS AND INTERIOR EDITORIAL DISPLAYS (RACHEL LIPSON) 26-27
MANNEQUINS (RACHEL LIPSON) 28
PROPS (RACHEL LIPSON) 28-29
APPENDIX BIBLIOGRAPHY 30
GROUP PLAN 31-35
GROUP CONTRACT 36
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Background Information
Target Customer
The target consumer for Greed is a woman between the ages of 21 and 40 who
is successful, innovative, creatively driven, and constantly on the go. Our woman
is confident, and trendy while leading a healthy and active lifestyle. Her time is
limited and her comfort is paramount, therefore she needs pieces that are high
quality, impeccably fit, and encourage versatile layering to carry her from day to
evening. Our woman prefers chic active wear inspired pieces that provide
comfort and ease of use while still offering style and quality. The Greed girl is a
chic urban woman who spends her money frivolously while expressing her
fashion sense creatively. She is able to make fashion-forward decisions that
abide by her own personal style and knows what pieces will work for both her
body type and lifestyle. Ultimately, our girl is looking to look good and feel
amazing! Furthermore, the market for those leading an active lifestyle is up and
coming in North America and has been fully developed in cities like New York
and Los Angeles. Anticipating that this market will flourish in Toronto, as it is a
city that is constantly on par with trends, we want to be one of the first boutique
companies to capitalize on the trend.
.
Store Location
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Greed will be located in the heart of the downtown Toronto Annex. The Annex is
an up and coming urban area consumed with paths and parks, which perfectly
embodies the active lifestyle of our target customer. Not only will the landscape
encourage physical activity, but the thriving cultural scene will also become a
source of inspiration for our creative-minded trendsetting customer. The
traditional boundaries of the neighbourhood are north to Dupont Street, south
to Bloor Street, west to Bathurst Street and east to Avenue Road. It is a
predominantly English-speaking neighbourhood and is both affluent and
populated with well-educated residents. According to the 2006 Canadian census,
the neighbourhood has a permanent population of 15,602 with an average
income of $63,636, significantly above the average income in the Toronto census
metropolitan area. We have researched the area thoroughly and concluded that
our niche market’s fashion needs have not yet been addressed in this area.
Furthermore, it will be located close to other fashion hot spots but not directly
within them in order to avoid direct competition with similar retailers.
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Fashion Merchandise Inspiration Board-1
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Fashion Merchandise Inspiration Board-2
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Fashion Merchandise Inspiration Board-3
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Fashion Merchandise Inspiration Board-4
Fashion Merchandise Strategy
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Greed embodies sleek and modern athletic wear that can easily transition from
workout-wear to street wear. Greed’s merchandise is carefully selected by our
buyers in order to outfit women who live a full-contact lifestyle, of which comfort
and functionality are of paramount importance. The clothing will combine
athleisure and street wear apparel for our woman to mix and match, creating a
look that can be carried from day to evening. Greed’s merchandise will
converge sophistication, style, and luxury with the ease of performance wear. All
of our merchandise will be monochromatic in color and edgy in style. Every piece
will have an athletic or lifestyle benefit and be both high in quality and durability.
We were inspired by many street wear brands that have taken NYC by storm
recently such as Kanye West’s “Yeezy” collection, the collaboration of Alexander
Wang X H&M, along with many of the brands that we plan to carry. Greed will
carry some of the most sought after edgy athletic brands such as Bandier Fit, Alo
Yoga, T by Alexander Wang, Nike footwear, Y3 Adidas clothing, and Adidas
footwear, approximately ranging from $60.00-$300.00. Product styles will include
but are not limited to sports bras, tank tops, t-shirts, leggings, running shoes,
hats, sweatshirts, coats, and wind breakers that are suitable for all seasons.
Greed embodies fitness as a lifestyle, but being trendy, edgy, and fashion
forward while doing so. Greed is attempting to bring this developed New York
culture of everyday athletic wear to Toronto. The NYC-inspired niche market has
not yet been fully addressed and catered to in the Greater Toronto Area. Greed
is the solution to the void in our Canadian market.
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Store Name
We decided on the store name Greed because we really wanted it to resonate
with our target customer. Greed will cater to a clientele of successful career
women who are confident, constantly busy, and willing to spend their money
frivolously. For our customer, it’s all about her. She is successful in her own right,
independent and puts herself first. Our customer is expecting stores to cater to
her and her needs, providing clothing that is suitable for her on-the-go day to
night routine. With a name like Greed we are acknowledging that we understand
our customer and what she is looking for out of a retail experience. Taking the
negative connotation out of the word, we are encouraging our customers to be
greedy and get what they want. Our woman wants to have it all and so we intend
to deliver on that. Furthermore, the name reflects our customer as it is blunt, to
the point and makes a bold statement.
Store Brand Image and Atmospherics
Creating an appropriate store brand image and atmosphere is extremely
important to appeal to both new and returning customers. Therefore the retail
experience begins with the exterior design and must carry through cohesively
and harmoniously throughout the store interior. Greed will combine both urban
and earthy details to really evoke the urban jungle theme of our store design. In
order to entice shoppers to enter the store, the exterior design will be striking yet
minimalistic with an industrial feel, appealing to our very modern and urban
woman. The urban vibe will carry through to the store’s interior with industrial
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elements like steel and concrete, juxtaposed with earthy accents like wood and
flowers for a fresh and modern feel. Since we are creating an environment for
urban, athletic, upscale women, we believe she will appreciate a minimalistic,
fresh, and creative store design. Furthermore, we intend to create a very
personal environment between sales associates and regular customers. We will
encourage all sales associates to build a rapport with returning customers and
require that they be conversationalists to make the shopping experience very
natural and relaxed. Sales associates will be required to keep a little black book
of their regular customers by name, size, favourite brands, and style preferences
so that from the moment the customer walks in the store she feels comfortable,
catered to, and special. In this way we hope to encourage multiple sales and
repeat customers.
Scent
The scent of the store will reflect the earthiness of its design by focusing on fine
wood scents such as sandalwood, mahogany, and cedar wood, combined with
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undertones of jasmine and geranium. The overall aroma will be fresh, light, and
inviting so that customers will linger in the store.
Music
Since our customer and merchandise reflect an active lifestyle, the music will
imitate what our customer is listening to at the gym. The music selection will
come from a variety of both mainstream artists like Kendrick Lamar, Travis Scott,
and Drake to local artists such as A-Game, 6th Letter and Big Lean. The musical
genre will range from urban contemporary to rap, excluding top 40 hits and pop
music from our repertoire. We want our customers to feel pumped up and
motivated during their shopping experience to encourage multiple purchases and
afterwards so that they put their new athletic wear to use. Since our age
demographic ranges, music will not be overbearing, allowing for sales associates
to converse with customers.
Details and Layout
Specifics in store details and layout will be discussed in depth further on,
however it is important to note that the layout will be minimal to allow for optimal
browsing space. Our customer is looking for quality, essential pieces for her
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wardrobe and therefore overstocking the store with merchandise will be
unappealing and contradict with the store brand image. The layout will be clean,
organized, and minimalistic so that the customer can easily navigate the store.
The eye will be drawn to our focal feature wall behind the cash register, to the
wall displays with interesting accent lighting, and to standout natural wood
furniture adorned with key merchandise.
The Visual Plan
Store Exterior
For the exterior of the store we were inspired by New York City. Carrying on the
urban jungle theme, we envisioned a charcoal grey concrete exterior juxtaposed
with massive wooden and glass paneled doors. Taking inspiration from the
James Perse store in Malibu, we want the overall look to be sleek, simple, and of
course monochromatic to pull from the colour scheme that will be in the interior.
The doors will be a natural focal point as they provide a pleasing break from the
rest of the grey on grey exterior, thereby inviting people on the streets to enter
the store. The door design will feature big glass panels with planked natural
wood to mirror the wooden planks that will serve as wall displays on the interior.
Since the store is modern and monochromatic our store sign will follow suit in a
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boxy charcoal grey font for a grey on grey sleek look. Finally, floor to ceiling
windows will be placed on one side of the door to provide a sneak peak of what
is inside the store. Overall, we wanted the exterior to look very minimalistic and
understated, but provide enough intrigue to have people enter the store.
Store Exterior Inspiration Board
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Floor Plan
Floor Plan Layout
Greed’s floor plan will combine the free-flow and minimal layouts. From a
minimal perspective, the store interior and layout will be gallery-like in its’
simplicity, providing our customers the luxury of space. Customers are able to
survey our offerings with ease, without being overwhelmed with overcrowded
fixtures of merchandise. With a free-flow concept in mind, our customers are
encouraged to browse at their discretion, while allowing easy movement from
Z Stand
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one section to another. The free-flow concept is incorporated, with the intention
of offering our customer’s the luxury of choice; the Greed customer is strong-
willed and does not like being told what to do or where to go. The luxury of
choice allows our customers to shop at their own will, with the ability to roam as
they please. To mitigate customer confusion, our product will be merchandised in
complete outfits, with a focus on core product for our prime real estate.
The following is the scaled measurements of our floorplan; the approximate scale of our total floorplan 195 m2 = 1800 square feet. Store Interior
The foundation of our store will be light grey floors resembling the texture of
concrete. The walls will be painted an ashy
shade of charcoal to touch on the urban jungle
atmospherics of the Greed brand.
Upon entry, customers will be greeted with a focal
area. The focal area will be composed of a table showcasing our newest and
freshest merchandise, with two mannequins completely outfitted in the
highlighted merchandise. Two Z-stand fixtures will be placed on either side of the
table, showcasing multiple merchandised outfits with matching colour stories. As
Grey Concrete Flooring
Ashy Charcoal Wall Paint
Grey Concrete Flooring
Ashy Charcoal Wall Paint
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customers veer to the right wall, they will be faced with various wall-systems, as
exemplified but not limited to our outlined planogram referenced in the Store
Walls section. Following the first 3 wall systems is a floor-to-ceiling mirror, 2 m in
width. Next is a shelving space for Greed’s accessories and an additional wall
system merchandised with undergarments and intimates.
In the far right corner is the fitting room
seating area bedecked with a funky
chandelier-like ornament hanging from
the ceiling, zebra rug beneath one’s feet
and 2 comfy, grey-arm-chairs with
industrial-wood detailing to match. In the
center of the seating area is an industrial-squared coffee table and 2 mannequins
parallel to the seating arrangement.
Upon entering the fitting room area, 4 fitting rooms line the left wall; three rooms,
12 sq. ft. in size and 1 universal access fitting room, 26 sq. ft. in size. All fitting
rooms are closed-off with a white linen curtain ringed onto an industrial metal rod.
In front of the 4 rooms is a floor to ceiling mirror, 3.93 m in width.
As customers exit the fitting rooms, they
are greeted by the cash desk, also known
as the point-of-sale. The cash desk is
composed of an industrial wooden box,
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with steel detailing and a glass encasing (in between the two registers) for higher
priced accessories. Behind the cash desk is a floral backdrop focal point, to draw
customers past one-third of the store, all the way to the far back wall. The floral
backdrop will be comprised of clusters of synthetic white roses, with burned
trimmings on the petals. The burned roses are a representation of the urban
jungle theme of the Greed brand; a juxtaposition of the delicate wonders of
nature, clashing with the concrete metropolis of city life.
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Directly across the cash desk is a wooden table merchandised with core product.
In front of the table, closest to the cash desk, is a 2-way stand featuring our
limited quantities of trend merchandise. As customers continue to the far left
corner of the store, they will notice our shelving system showcasing our eclectic
footwear collection. Please refer to the Store Walls section for a planogram of the
footwear shop. Parallel to the footwear shop are two black, square and leather
ottomans for customers to use when trying on our footwear. To the left of the
footwear shelving system is a floor to ceiling mirror 2 m in width. Directly in front
of the mirror is a Z-stand, merchandised with multiple coordinated outfits.
Following, is a variation of the wall system outlined in the Store Walls section.
Directly in front of the wall is a wooden table, merchandised with core allocation.
To the front left corner of the store is the open-back window display elevated by a
wooden platform, 30 cm of the ground. The platform is composed of laminate
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flooring, with varying shades of grey, white and ebony. The windows create a v-
shape with a 3-pane window on either side.
Floral Backdrop Inspiration
Wall Planogram
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Colors and Materials
Our woman is looking for high quality, durable, and versatile pieces that will carry
her throughout her busy day. Our silhouettes are all about exaggerated
proportions such as cropped hemlines, oversized hoodies and longer line
sweatshirts and dresses. Our Leggings combine fit with function adding sweat
wicking fibers with a four way stretch mechanism, allowing for easy extendable
movements. Legging designs will add a luxurious outer appeal by incorporating
synthetic leather accents for aesthetic interest. Leggings will be a combination of
synthetic fabrics such as luxtreme and nylon. Our jackets will include water
resistant technology with down feather stuffing for warmth and function.
Oversized styles will provide a chic yet edgy look. T-shirts, crop tops and
sweatshirts consist of dry fit, fly-knit, lycra, polyester and cotton. Some tops with
combine cotton, cashmere, and spandex for excellent drapability, a soft hand,
and fluidity against the body. The technology behind the aforementioned
materials is naturally ventilating and flexible with structure and style for all
activities.
Colors will consist of a Monochromatic theme of whites, blacks and greys
year round. Seasonally, hues of ashy blue, burnt reds and earthy greens will be
incorporated as accent lines and shapes on garments.
Fixures
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Continuing the urban jungle theme, Greed will have rustic metal plumbing pipe
outriggers for the merchandise to hang from on wooden hangers. Customized
wall fixtures made of piping up top and metal shelves attached at the bottom will
showcase merchandise as they could be worn together for the customers
reference. A Large natural wood table will be placed near the store entrance to
showcase key items and signature styles. Finally, a customized shoe wall will
feature horizontal wooden planks, allowing the shoes be a standout feature.
keeping a simple and consistent theme.
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Presentation of Merchandise
Greed will sell various types of merchandise; from street wear clothing, to shoes
and hats. All of the merchandise will be presented in various fixtures that
highlight important features of the merchandise. Please refer to images above for
inspiration of floor fixtures.
There will be a natural wooden shelving wall for shoes.
Non-foldable delicate products will be showcased on Z-stands.
All folded merchandise will be presented on rustic-looking wooden tables.
Outriggers will showcase a complete outfit so that the customer can have
a visualization of full outfit ideas.
Core items/best sellers will be emphasized in prime “Rosedale” real estate
so that they have the ease of access in the first third of the store.
Seasonal core outfits will be showcased on various mannequins
throughout the store.
All of our fixtures will present our merchandise in an efficient and effective manor
in order to provide a seamless shopping experience for our customer. We want
her to have the option to browse through our store without much assistance from
sales associates, all the while purchasing multiple units per transaction. Greed
will embody the silent selling techniques to the fullest as the Greed Girl will be
able to help herself and gain inspiration from various fixtures around the store.
Lighting
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Ambient lighting will consist of Fluorescent pot lights throughout the entire store
for its economic effiiency. However task and accent lighting will consist of LED
lights in order for the store to be bright, visually appealing and allow for good
colour rendition of our merchandise. Focal points in the store that showcase key
looks such as mannequines and special displays for customer viewing will be
illuminated by LED accent lighting fixtures that will hang from the ceiling. Accent
lighting will be 5 times brighter than the ambient lighitng in order to differentiate
between the two. Hanging LED luminary light bulbs will be installed in the fitting
room area for our guests to get an accurate representation of the clothing as well
as at the cash register. We chose LED lights for all accent and task lighthing
because colour rendition is great, and they are highly energy efficient and have a
long life span. It was also very important that the store be brightly lit to
accommodate for the darker fixtures and wall colour. The lights will also really
help to emphasize the various textures throughout the store from both the wood
and metal fixtures.
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Signage
Our store sign is both innovative and unique. It represents our store image in that
it is sleek, modern and to the point. Rather than using a physical sign, each
letter will be individually mounted onto the exterior wall. This will help differentiate
us from the surrounding stores and competitors while drawing new customers
inside. The interior signs reading ‘sale’ or ‘new’ will be in the same font and
mounted on designated displays in wood frames to unite the store elements.
G R E E D .S A L E . F R E S H . Store Windows and Interior Editorial Displays
Inspired by the James Perse store in Malibu, California our store windows are
contemporary and eye-catching, jutting out form the rest of the exterior in order to
pull the focus of people passing by. The floor to ceiling windows will display the
season’s prime merchandise, but will be open-back format in order draw in new
customers. Since the store brand image is minimalistic, modern, and edgy, we
felt that having mannequins in the store window was too traditional. We have
opted for free-floating wood installations that will hang from the ceiling and the
pin up technique in order to highlight complete looks of our top items. LED
spotlights will also be installed in the window in order to put extra emphasis on
the merchandise displayed. The interior editorial displays will showcase a wide
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variety of product in ways that will effectively appeal to customers and inspire
complete looks. The looks will be features on abstract mannequins that will be
made to look like steel in order to carry through our theme of the urban jungle.
They will also be positioned in athletic poses for an unconventional approach.
Mannequins
Mannequins will be painted to look like steel and thus coincide with the store’s
aesthetics and image. Some will also be positioned in poses to depict activities
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such as yoga, which lend to a healthy active lifestyle. We will include abstract
mannequins to coincide with the versatility, sophistication and creative identity of
our woman.
PropsOur props will be consistent with the edgy and unique vibe. Wood stools will be
used as chairs in fitting rooms and to display merchandise, while wood vases will
be used for greenery throughout the store.
More complex props will consist of steel ladders for hanging merchandise such
as scarves and pants, a bicycle for an eye catching and relevant element, and a
wooden bar hanging installation to display an assortment of gym bags and totes.
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Appendix 1—Bibliography
"About the Annex." Bloor Annex BIA. Web. 6 Dec. 2015. <http://www.bloorannex.ca/about>
Bell, Judy, and Kate Ternus. Silent Selling. Fourth ed. New York City: Bloomsbury, 2015. 3-352. Print.
"Buying a Mannequin? 10 Things You Ought to Know before You Do." The Mannequin Madness Blog. 8 Jan. 2014. Web. <http://blog.mannequinmadness.com/2014/01/buying-a-mannequin-10-things-to-know-before-you-do-2/>
Rueger, Jason. "How To Set Up Your Retail Store Lighting." FitSmallBusiness. 17 Nov. 2014. Web. http://fitsmallbusiness.com/retail-store-lighting/
Singh, Priyanka, Neha Katiyar, and Gaurav Verma. "Retail Shoppability: The Impact Of Store Atmospherics & Store Layout On Consumer Buying Patterns." International Journal of Scientific & Technology Research 3.8 (2014): 15-23. Web.
"The Annex." Wikipedia. Web. <https://en.wikipedia.org/wiki/The_Annex>.
www.smartdraw.com
www.floorplanner.com
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Appendix 2—Group PlanFMPC 506 – VISUAL MERCHANDISING
Winter Session 2014
Professor: Mr. Wayne McLennan
FORM – GROUP PLAN Group Name: Consuelas
Steps* To Dos**Your plan in achieving these: Group Member(s) Responsible***
Deadlines ****Indicate a date
Background InformationTarget customer & Store Location
Age group: 21-40 Successful career woman constantly on-
the-go Creatively driven Confident and trendy Leads a healthy lifestyle Urban girl looking for clean, easy to
wear, versatile pieceso This girl speaks to each member
of the group in some wayo An active lifestyle is very
current right nowo This age group will spend their
money frivolously as well as express their fashion sense creatively at this point they have established a fashion sense and are comfortable to make trendy decisions
Downtown Toronto The Annex
o Still up and coming but an urban area
o Has a lot of paths and parks embodying the active lifestyle of the target market
o Also encouraging physical activity
o This niche market is not yet available here
Heidi Week 5
Determine a fashion merchandise strategy- what will
Sleek and modern athletic wear that easily transitions from workout wear to street wear
Monochromatic and edgy Every piece has an athletic or lifestyle
benefit
Heidi Week 5
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your store sell?
Comfort meets everyday Brands: Alexander Wang, Bandier Fit,
Zanerobe Inspiration: Kanye West, Alexander
Wang X HM Bringing New York culture of athletic
wear to Toronto Durable and quality clothing We picked active wear because leading
an active lifestyle is very trendy right now
o Fitness as a lifestyleo Fit over skinny is a huge trend
right now Bringing New York’s urban flare to
Toronto this is a niche that hasn’t been fully developed in Toronto as it has in New York
Toronto is one of the fashion hubs in Canada so it is important to introduce this type of dressing to our customers
Design a store brand image and atmospherics
Scent: sandalwood, earthy, fig, mahogany teakwood, jasmine
Music: what our girl is playing at the gymvery urban, inspirational, rap, R &B **local artists**no top 40 hits!
Touch: wood juxtaposed with steel- concrete jungle
All of these elements contribute to the overall brand image of the urban girl, athletic lifestyle
Combines both urban and modern details Review class textbook for details on
atmospherics
Marli Week 5
Originate a store name
Greed. This is our woman its all about her She’s not willing to alter her schedule for
anyone She got to where she is today by putting
herself first- she’s a hustler She’s independent but she wants it all She needs clothing that will work for her
all day and be comfortable and versatile, so she’s expecting stores to cater to her and her needs- hence the name greed
You can be greedy with your expectations and needs
Marli Week 5
The Visual PlanDesign a store exterior
Imagining New York- concrete jungle Cement and concrete juxtaposed with
massive wooden doors Industrial meets natural elements
Marli Week 6
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Entrance Windows size and position Store Sign, etc
Big glass doors with planked wood to mirror wooden planks in store
Dark charcoal grey concrete store exterior
Inspiration: James Perse Malibu Boxy print charcoal grey with our store
name Greed. Floor to ceiling windows This exterior mirrors the urban
jungleindustrial with the cement combined with the wood for the earthy element
Very minimalistic and understated not fussy or cluttered
Refer to images online of store exteriors (particularly James Perse)
Judith Bell’s concept of Look, Compare, Innovate to create our own version of it
Prepare a floorplan to scale with a legend
Minimal floor plan mixed with free flowcombination floor layout
1500 square feet use small shapes on markup to signify
different fixtures Minimal floorplan because this is the
customer who doesn’t want to be crowded
Space= luxury Allow room for customer to help
herself and not be overwhelmed with merchandise
Combine with free flow so that the customer has the decision to go where she wants she doesn’t want to be told what to do
Review class notes on floor plan Use website smartdraw.com
Maci Week 8
Design a store interior
LayoutSquare footageFocal areasPoint of saleFittin
Combination floor plan and open concept (few walls closing off sections)
Focal point wallburnt white roses focal wall behind cash, wall for shoes, floating installations to showcase gym bags.
Point of Sale: Industrial wooden box with steel detailing with a glass case for accessories.
Fitting Rooms: Metal Plumbing piping with White linen curtains.
Refer to online images from WGSN and Google
Use smartdraw.com to create a planogram and floor fixture layout
Maci Week 8
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g roomsEtc.
Select colors and materials
Store:o Colour scheme:
monochromatico Black, white, grey, wood,
neutral/earth toneso Steel, natural wood, linen.o Chosen because they coincide
with the urban jungle themeo Also supports the minimalistic
yet edgy look Clothing:
o Varies by seasonality.o Annual colours: Neutrals and
Earth toneso Materials:
Dry fit, fly-knit, synthetic leather, Nylon, Lycra, Water repellent, Water resistant, Polyester, Cotton, and Linen.
Good for athletics but also transition well into everyday wear
Breathable and flexible, versatile for all types of activity
Samantha Week 8
Select fixtures
Metal plumbing pipe outriggers and Z-stand, natural wood tables, Steel shelving units.
Look industrial- go with our store theme
There has to be unity and harmony within the storerefer to textbook
Samantha Week 8
Determine how the merchandise will be presented
Shelving wall for shoes Z-stands for non-foldable products Wooden tables for folded merchandise Outriggers will showcase a complete
outfit or multiple outfits. Core items will be emphasized in prime
real estate (refer to class notes) They will then be easy for our customer
to locate and help herself silent selling!
Heidi Week 9
Design the store walls
Paint colour: Dusted dark charcoal with industrial feel
Shoe wall will be composed of natural wood planks as an accent.
Create unity/harmony
Maci Week 10
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Design lighting
Accent lighting on prime and focal point areas
Pot lights - LED luminary lighting Hanging light bulbs in the seating area
by the fitting room – LED luminary lighting
LED lights great for a very true depiction of clothing
Also save on operating costs and reduce energy
Create emphasis
Samantha Week 11
Design signs Font for store sign: Kannada Sangam MN
Grey letters directly on the stone individual letters no actual sign
Clean, straightforward, to the pointlike our customer
Inspiration: James Perse Malibu Judith Bell’s Look, Compare, Innovate
Rachel Week 11
Design the store windows and interior editorial displays
Store windows see through to the interior
Free floating installation in windows highlighting merchandise- no mannequins
Editorial display: mannequins painted to look like steel dressed in merchandise we want to highlight
Refer to notes and textbook want customers to be able to see interior to entice them past the leaseline and past zone 1
Rachel Week 12
Select mannequins and props
Hanging installation for bags Edgy and different Create unity and harmony through
consistency
Rachel Week 12
Summary writing and editing
Each person is going to responsible for a portion of the writing
We will then reconvene and complete editing and unify the text as a group
Allow an outside person to edit for a fresh perspective
TogetherMarli-Edit
Week 12
PowerPoint slides preparation
Create an inspiration board first to fully realize our theme
With images we have gathered put into presentation
Work on this together
Together Week 12
Present to This will be divided up equally Together Week 13 –
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the class Get together once to rehearse and make sure presentation is engaging- visuals, videos etc.
Bring in aspects of atmospherics (candles, music)
15 as assigned
Appendix 3—Group ContractPlease refer to group contract previously handed in.
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