visual strategy english may2012 v2

Purpose &

meaning

What we do

Accelerate innovation and change through the power of imagination, inspiration, analysis, visual communication,

fresh ideas,business insight and interim management

Peter Nijpjes

Reduce complexity

Create clarity

Mobilize execution

power

Create insight

The “do nothing new” scenario

Build commitment,

Share the challenge

Challenge

the status

quo

Create a shared vision

Explain the process

Tell the story

From start to finisH

And how we got there

Redesign a business

• But that’s too confidential to show here• the same goes for :

new product development

And build new strategies

Value deliveredVisual Strategy helps companies and institutes accelerate Innovation and change, with and through visual results.Through the input of knowledge, insight, imagination , creativityand energy we clarify the heart of the matter.Then we create inspiring solutions.

The results we achieve working with our clients:• Inspiring business scenario’s, to build stronger value propositions and more:• Transparent and effective processes• More engaged people, releasing personal potential for growth• Happier customers, can sound fluffy these last two, but they drive a great business• Increased speed to market• Higher effectiveness

Accelerated profitable and sustainable growth

So what’s with this visual stuff?Many business started with an enthusiastic entrepreneurand an idea he or she truly believed in. Today’s Competitive environment asks for the return of some ofthat imaginative power and playfulness. That is what sets Visual Strategy apart form the usualsuspects when it comes to strategic work.

Some principles and starting points:• Imagine what it could bring to your company if everybody could grasp the mission and

strategy by looking at 1 page. • What will it bring if 25% more people put their energy in your project 6 months sooner?• The strength of a strategy is in the execution, at the work floor, where customers feel the

impact. So it’s vital that people understand and live the strategy. Visualization works.• Change: leaving the old path, is much easier if you have a clear picture of a new one.• A sketch helps to focus the exchange of ideas. • For true innovation it’s not enough to listen to customers or the market. Add inspiration and

insight.

Through logical steps from vague pain to clear progress

What if everybody really

understood where we’re

going?!

“Get people on the same page”