vod users are more likely to be younger
Post on 31-Dec-2015
18 Views
Preview:
DESCRIPTION
TRANSCRIPT
VOD Users Are More Likely To Be Younger
Share of Audience
12%
31%
23% 23%
9%5%
17%20%
48%
11%
K2-11 T12-17 A18-34 A35-49 A50-99
VOD TV
Source: Nielsen; Sept’13
They Tend To Be Higher Educated, Earn More andBe Heavier Consumers Of Media
VOD Audience Comp
Delivery Status
1%
84%
15%
36% 40%
11%
Satellite Wired Cable Telco
Recently Telecast VOD
Non Recently Telecast VOD
Ethnicity
71%
15%9% 4%
65%
13% 17%5%
White Black Hispanic Asian
Recently Telecast VOD
Non Recently Telecast VOD
Income/ Family/Education
30%
45% 43%
20%
52%
33%
Earn $100K Have Kids 4+ Yrs College
Recently Telecast VOD
Non RecentlyTelecast VOD
Device Ownership
85%
57% 51%
84%
63%77%
52%42%
83%
56%
SmartphoneOwner
DVR HH Tablet Owner DVD Owner Video GameConsoleOwner
Recently Telecast VOD
Non Recently Telecast VOD Source: Nielsen Cross Platform 1Q14; Recently Telecast VOD (pgm that is delivered on VOD within 7
day of original telecast
top related