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Vodafone RCS Messaging:

A Commercial Reality

liz.mccord@vodafone.com24th October 2018

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Application to Person Messaging is evolving thanks to RCS

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RCS enables more engaging content

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Commercially live

in 3 countries

Scaling handset

support

Generating

value

• Brand & Vodafone

campaigns

• UP1.0 + UP2.0 use cases

Vodafone’s RCS Business Messaging | A Commercial Reality

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Some RCS Campaign Results

Click-through rate

uplift from SMS:

Up to 13 x

Activation rate

uplift from SMS:

Up to 8 x

Rich receipt for premium

SMS donation in Italy.

> 50 RCS marketing

campaigns in Spain5

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Vodafone UKVirgin Trains launch UP2.0 campaigns

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Vodafone Spain offers a tool for Enterprise customers

7

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Vodafone RCS Messaging Platform – Ready for business

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100% reach for Android Devices

Lightweight integration enabling

access to the RCS ecosystem

Messaging ecosystem design for

brands, including Vodafone

P2P

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Vodafone RCS base is growing fast

Albania

Czech Republic

Germany

Greece

Hungary

Ireland

Italy

New Zealand

Portugal

Romania

South Africa

Spain

Turkey

UK

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Thank you

liz.mccord@vodafone.com