volkswagen - case study 3 new - iide
Post on 19-Nov-2021
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Volkswagen is one of the top German automotive brands & Europe’s largest
automotive manufacturer. Since their foray into the Indian market, they have
expanded their portfolio with a series of car launches ranging from best–selling
models to legendary brands. Volkswagen continues to develop vehicles which
foresee the future & are tailored to the needs of the Indian market.
OVERVIEW
Aim:
Start withYour Website
1
2
3
PrioritizeContent
Get Active onSocial Media
4
5
6
Drive conversions withEmail Marketing
Do OfflineMarketing
Use PPC(price per click) Ads
Establishing the Area Sales Managers as Digital Leaders to optimize digital campaigns for Lead Generation & Quality Conversions.
Estimated annual revenueof $278 billion
Employing over10,000 people
Lead Generation Process
TRAINING SYNOPSIS
With this training, Volkswagen up-skilled their Area Sales Managers
(ASM’s) in Digital Marketing.
Volkswagen collaborated with IIDE to train their ASM’s in:
Facebook Organic & Paid Marketing
Media Planning& Buying
Content StrategyPlanning
Online ReputationManagement
Customer RelationshipManagement
CustomisedDigital
Modules
No. of Trainees13
Mode of TrainingClassroom
MarketingDivisions
Mix of Area Sales Managers across
Trainees
Key Accounts Sales
A very enriching course & a break in terms of our daily routine. We learned
about the easy access to the Digital Marketing tools & the easy access to a
host of data which will help our business. The faculty explained the entire
process of Digital Marketing very well. We really enjoyed the details.
Nishant Manjeshawar, Key Accounts Manager
We got to know exactly what Digital Marketing is and its application in real life.
We also got an overall hands-on experience today.
Srieejith Menon, RM Corporate Sales
80%Employees
believed that the training
helped them gain more insight
into the Digital practices, which
they were first unaware of.
90%Employees
suggested that the learning
shared at the training was very
relevant and they were able to
apply it to their daily tasks.
What they loved the most
Intricate targeting options available on Facebook Ads Manager
Lead generation via Social Media platforms
THE RESULT
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