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Von “Follow IT” zu“Interactive IT”Von Followern, Influencern und Interactions in der IT
Bernhard GrubelnigSenior Director, EMEA Presales PSS
@bgrubelnig
Eine kleine Zeitreise ins Jahr 2001
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“Some interesting news came up in the keynote addresses, not the
least of which is that EMC has shipped a Symmetrix system with
180GB disk drives and a total capacity of 70TB. This event
might put EMC back in the lead for the largest single storage
server sold, a lead that Hitachi/Hewlett-Packard (HP) held
recently”
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Grösste Unternehmen
nach Market Cap
2001
2018Quellen: Wikipedia / PwC
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Fortune 500
Reichste Menschen
Quellen: Wikipedia / Fortune Magazine
2001
2018
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Was bedeutet das füruns?
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Kommende15 Jahre
Unternehmensbezogen
Cloudnative Anwendungen
Systems of Engagement und
Systems of Insight
Datenströme und Analysen
Internet of Everything (IoE)
Letzte 15 Jahre
IT-zentriert
Herkömmliche Anwendungen
Systems of Record
Transaktionsdaten und Reporting
Internet
IT als strategischer Partner
3Market internally: IT must market themselves internally to ensure the entire organization
is aware of these new capabilities.
2Leverage information:Add/extend business model and value propositions leveraging
information and technology to create new value.
1Unique capabilities:Develop and/or broker the required capabilities and grow internal
skillsets to enable the workforce.
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Aber wie?
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VS.
Influencer Influenza
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“Tue Gutes und
sprich darüber”
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3 Erzähle die Strategie
2 Glaube an die Strategie
1 Verstehe die Strategie
JEDE Organisation wird eine digitale Organisation,
datengetrieben, basierend auf einer multi-cloud.
Die Digitale Zukunft
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Die Optimierung der IT in Richtung Agilität und Effizienz, ermöglicht uns DER
Innovator für die digitale Zukunft in der multi-cloud zu werden
IT Transformation
Was verstehen wir als IT Transformation?
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Aus der IT wird zunehmend
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Warum IT Transformation?
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Warum IT Transformation?
ESG: Research Proves IT Transformation’s Persistent Link to Agility, Innovation, and Business Value
wahrscheinlicher, dass die
Unternehmensziele (Umsatz) übererfüllt
werden gegenüber konventionellen IT
Orgainsationen
2xwahrscheinlicher, dass eine transformierte
IT
DER Treiber für Digitalisierungprojekte ist
16x
PERFORMANCE GESCHWINDIGKEIT
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Die Säulen der IT Transformation
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Moderne Infrastruktur
Modern infrastructureWe deliver intrinsically secure, cloud-enabled infrastructure that is simple to deploy and easy to manage.
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Modern infrastructure
Purposebuilt
infrastructureCI / HCI
Cloud platforms
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Modern and consistent operations
Modern and consistent operationsWe leverage automation, consistent building blocks, and a multi-cloud approach to provide a robust and secure IT experience.
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Automation & orchestration
Performance
optimization
Intelligent remediation
Modern and consistent operations
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Modern service delivery
Modern service deliveryWe enable organizations to unlock the value of data, bring line of sight into new capabilities fueled by technology and drive strategic data-validated decisions today and in the future.
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Modern service delivery
IT services
Hybrid
cloud
Native public cloud
Enterprise cloud
servicesSaaS
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Modern service deliveryWe enable organizations to unlock the value of data, bring line of sight into new capabilities fueled by technology and drive strategic data-validated decisions today and in the future.
Säulen der IT Transformation
Modern and consistent operationsWe leverage automation, consistent building blocks, and a multi-cloud approach to provide a robust and secure IT experience.
Modern infrastructureWe deliver intrinsically secure, cloud-enabled infrastructure that is simple to deploy and easy to manage.
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Applications
Users
Spanning The Entire IT Ecosystem
Cloud
Infrastructure
Digital
Transformation
IT
Transformation
Workforce
Transformation
Security
Transformation
Dell – Internal Use – Confidential
Cloud
Infrastructure
Applications
Users
Services Consumption
Dell Financial ServicesTMServices
Dell – Internal Use – Confidential
3 Erzähle die Strategie
2 Glaube an die Strategie
1 Verstehe die Strategie
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Sind sie das bestgehütete Geheimnis
in Ihrer Organisation?
Dell – Internal Use – Confidential
Quelle: Traackr, A Guide to Influencer Marketing
Dell – Internal Use – Confidential
Die Social Media „Währung“
VALUE
Likes
Jemand findet das,
was sie tun gut
Interactions
Ein Follower geht in
eine bi-direktionale
Kommunikation mit
Ihnen
Followers
Welche
„Reichweite“ habe
ich?
( “ TAM”)
Dell – Internal Use – Confidential
Es gibt “Good News”
Quelle: Traackr, A Guide to Influencer Marketing
20012019
Dell – Internal Use – Confidential
“Tue Gutes und
sprich darüber”
Dell – Internal Use – Confidential
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