vse data driven marketing - 06.06.2014

Post on 05-Dec-2014

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The seminar about Data Driven Marketing/Biz for VSE foreign students (Sorbona MBA).

TRANSCRIPT

Data Driven Biz.

Pavel Dolezal @Pabu01

Data Sources

DarkSide.cz & Dolce Gusto

80% of Czechs drink coffee with

milk

Back to the future

ibeacon

gateways

POS

Mobile operators

Wifi tracking

Wearables

Apps - Foursquare, etc.

Thank you for your attention :)

@pabu01

http://www.linkedin.com/in/paveld

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