wagh bakri

Project Report on

Marketing Management at

Wagh Bakri

Submitted To:

Prof. Belur Baxi

Submitted By:

Priti Menezes

Roll No. 140

SYBBA

N.R. Institute of Business

Administration

Ahmedabad

2010-2011

N. R. INSTITUTE OF BUSINESS ADMINISTRATION

GLS Campus, Mardia Plaza Lane, Off. C.G. Road, Ellisbridge, Ahmedabad-380006, Phone: 6430373

Certificate

This is to certify that the report on the visit to ‘Wagh Bakri’ is submitted by Ms. Priti Menezes to N. R. Institute of Business Administration, affiliated to Gujarat University, in the partial fulfillment of the requirements for the completion of ‘Practical Studies’ in the area of Marketing Management at the Second Year of the B.B.A. Program for the year 2010-2011.

_________ ____________ _________

Director Prof. in-charge External

Evaluator

Date: / /2010

Acknowledgement

I am highly thankful to the management and staff of Wagh Bakri. I am especially thankful to …………. for helping me in my ‘Practical Studies’. In addition to allowing me to visit the company and study the organization, they provided me with many details which were very useful in preparing this report.

I take this opportunity to thank our Director Prof. Avani Desai and Professor in-charge Prof. Belur Baxi for their encouragement and the office staff for providing us all the facilities for making the visit more learning oriented.

___________

Priti Menezes

Date: / / 2010

Preface

Index

Sr. No.

Particulars Pg. No.

Annexure

1 Company ProfileName of the Company

Location of works and registered officeMain business and Product Range

Production ProcessForm of the Organization

Selection ProcessRecruitment Process

Brief HistoryMission and Vision

Business PhilosophyFinancial informationSpecial achievements

Existing management groupNo. of Workers

Facilities to Employees2 Marketing

Organization of marketing departmentProduct Planning

- Product Range- Product line and mix- Product decisions. Branding. Packaging- New Product Development- Product Life Cycle Stage

Market SegmentationPricing

- Factors considered while setting prices- Pricing Approaches

Channels of Distribution

- Types- Decisions about channels- Wholesaling- Retailing

Sales Promotion, Public Relations and Personal Selling

- Sales Promotion tools and programmes- Public Relations tools and decisions- Sales Force Management

Advertising- Objectives- Setting Budgets- Strategies and Tools- Evaluation

Marketing ResearchInternational Marketing

3 Findings4 Suggestions5 Conclusion

Chapter: 1

Company Profile

Name of the Company

Location of Works and Registered Office

Main Business and Product Range

Form of the Organization

A brief History

Mission and Vision

Business Philosophy

Financial Information

Special Achievements

Existing Management Group

Chapter: 2

Marketing

Organization of Marketing Department

Product Planning

Product Range

Product Line and Mix

Product Decisions

Branding

Packaging

New Product Development

Product Life Cycle Stage

Market Segmentation

Pricing

Factors considered while Setting Prices

Pricing Approaches

Channels of Distribution

Types of Channels of Distribution

Decisions about Channels

Wholesaling

Retailing

Sales Promotion, Public Relations and Personal Selling

Sales Promotion tools and programmes

Public Relations tools and decisions

Sales Force Management

Advertising

Objectives of Advertising

Setting Budgets

Strategies and Tools

Evaluation

Marketing Research

International Marketing

Chapter: 3

Findings

Chapter: 4

Suggestions

Chapter: 5

Conclusion