wait marketing book tour by prof. diana derval

Post on 20-Aug-2015

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“European, American and Asianconsumers are exposed to severalhundred advertisements a day. Inorder to reach them, it becomescrucial to communicate at the rightmoment at the right place.”

*+18 ’+62-814/%: (65.! &1+4+ &-69+3

www.wait-marketing.com

“A TV commercial broadcasted athome is memorized by 17% of theconsumers. The same commercialdisplayed in a doctor’s waiting roomis memorized by 27% of theconsumers.”

*+18 ’+62-814/%: (65.! &1+4+ &-69+3

www.wait-marketing.com

“Every media is potentiallyeffective provided it is applied at theright moment: when consumers arereceptive, which is the case whilethey are waiting.”

*+18 ’+62-814/%: (65.! &1+4+ &-69+3

www.wait-marketing.com

“The question is «When andwhere are my customers the mostavailable for interacting with mybrand?» ”

*+18 ’+62-814/%: (65.! &1+4+ &-69+3

www.wait-marketing.com

“There are multiple waiting times.The objective of Wait Marketing isto identify the best one for a specifictarget group based on theirbehavior, preferences and contour.”

*+18 ’+62-814/%: (65.! &1+4+ &-69+3

www.wait-marketing.com

“It is more effective to target andto locate consumers according totheir preferences. Thus 100% of theconsumers waiting in a veterinaryclinic have a pet.”

*+18 ’+62-814/%: (65.! &1+4+ &-69+3

www.wait-marketing.com

“Even firms with limited budgetscan make a difference by focusingon the most effective ways ofinteracting, on top of which you findof course contacts established inwaiting situations.”

*+18 ’+62-814/%: (65.! &1+4+ &-69+3

www.wait-marketing.com

“Wait Marketing helps companiesturn consumers’ waiting time intothe perfect opportunity tocommunicate in an innovative,effective and «consumer-friendly»way.”

*+18 ’+62-814/%: (65.! &1+4+ &-69+3

www.wait-marketing.com

Prof. Diana DervalTel +31 61 824 0803

www.wait-marketing.comwaitmarketing.guru@gmail.com

Contact the Author

Wait Marketing is available on Amazon.com!

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