walgreens: putting an api around our stores

Putting an API on Our StoresTim McCauley & Joe Rago, Walgreens

Overview of Walgreens

$71.6B2012 Revenues Stores (as of Aug 2013)

#37 on Fortune 5008,116

©2013 Walgreen Co. All rights reserved..

Mobile Visitor Breakdown

Award Winning Apps

We started by driving customer engagement outside our stores

Average annual spend,

2011

3.5X4X

6X

Avg. Spend per Walgreens Customer

Wake up with your phone, go to sleep with your phone

Source: 2011 Internal Walgreens data normalized for volumes, 2 week daily blend

Earlier peak

Later peak

Then, we started driving customer engagement

inside our stores

Web Pickup: Ultimate Convenience

Create innovative experiences

©2013 Walgreen Co. All rights reserved..

Scan at storeGet points for walkingand weighing

Instant redemption!

> 85 million Balance Rewards members!

Now, Joe will tell you how we’re driving customer engagement

outside our apps

Walgreens Developer Program

RUN FOR THE HILLS!

Crossroads of a Business

If a Photo is a 1,000 words, then a video is…

• Print to 8000 stores• Developers get paid• 13x partner growth• All major platforms

• Get 5 Free 4x4 Prints at our exhibit booth!

QuickPrints Summary

• Higher Rev Share + $5K Bonus Prize

• In-app promo via WAG + social media posts

• Success! Cardmento goes from unknown to top 100

• Cardmento leads into Fanmento

* Source: AppAnnie.com (#89 in Photo)

Beyond Walgreens: Cardmento / Fanmento

Beyond Walgreens: Hallmark Go Cards

Stay in touch on the go.

Create real Hallmark folded greeting cards from

wherever you are.

Now you can even print your cards at Walgreens

for pick-up in just an hour!

Beyond Walgreens: Moments Photo Book

• Refill & Transfer Rx• Cross Platform API• Awards:

• Healthspek: ‘13 Appy• GenieMD: BlueButton Challenge

Rx API Program Summary

1. Increase medication adherence

2. Increase customer engagement

3. Increase awareness of 3rd party apps via co-marketing

Why integrate our Rx API?

Getting the Word Out: Events & PR

In a crowded market, focus on your strengths

Contact Information

Tim McCauley

tim.mccauley@walgreens.com

@mccaut

Joe Rago

joe.rago@walgreens.com

@joerago

https://developer.walgreens.com

devportal@walgreens.com

@WalgreensAPI

Thank you

We would love your feedback!

Don’t forget to fill out the session’ssurvey – found in the session details

on the conference app

#iloveapis