walmart: scanning the external environment brenda catron, ashley may, darrelle pan, elizabeth patz,...

Walmart:Walmart:Scanning the External Scanning the External EnvironmentEnvironment

Brenda Catron, Ashley May, Darrelle Pan, Elizabeth Patz, Bobbi Ready, Diana Velez & Hridya Warrier

STR/581March 23, 2015Dan McFadden

Most Vital External Environmental Factors:

REMOTE|Affects that are beyond control or influence

INDUSTRYBusinesses providing a similar product or service

EXTERNAL OPERATING ENVIRONMENTSThe acquisition and use of business resources

EXTERNAL ENVIRONMENTAL EXTERNAL ENVIRONMENTAL FACTORSFACTORS

Most Vital External Environmental Factors:

REMOTE|International Expansion, Generate New Revenues, Online Sales

INDUSTRYCostco Wholesale Corp., Target Corp. and Big Lots, Inc.

EXTERNAL OPERATING ENVIRONMENTSNumerical goals lead to stretched ethical boundaries(Tracy Morgan Lawsuit & Bribery Scandal)

EXTERNAL ENVIRONMENTAL EXTERNAL ENVIRONMENTAL FACTORSFACTORS

WALMART’SWALMART’S BEST GROWTH BEST GROWTH POSSIBILITIESPOSSIBILITIES

Rise in E-Commerce Revenues

Stiff competition opens doors for numerous possibilities

Positive Statistics

What is the difference between an Environmental Analysis and a Marketing Environment?http://smallbusiness.chron.com/difference-between-environmental-analysis-marketing-environment-21535.html

Walmart Investors Worry Plenty About Tracy Morgan

Lawsuithttp://www.forbes.com/sites/adamhartung/2014/07/15/walmart-investors-worry-plenty-about-tracy-morgan-lawsuit/

Walmart Mexico Bribery Scandalhttp://www.forbes.com/sites/adamhartung/2012/04/26/walmarts-mexican-bribery-scandal-will-sink-it-like-the-icerberg-sank-the-titanic/

Walmart's Wealth of Worldwide Outlets. June 2013. Statista. Retrieved from http://www.statista.com/chart/1230/walmarts-wealth-of-worldwide-outlets/

Wal-Mart Expects 30% Rise In E-Commerce Revenues This Year. June 2013. Forbes. Retrieved from http://www.forbes.com/sites/greatspeculations/2014/06/09/wal-mart-expects-30-rise-in-e-commerce-revenues-this-year/

RESOURCESRESOURCES

RESOURCESRESOURCES Walmart's latest venture: 'We want to be the #1

health care provider in the industry.' October, 2014. Advisory. Retrieved from http://www.advisory.com/daily-briefing/blog/2014/10/walmarts-latest-venture

Wal-Mart SWOT – Internal Wal-Mart SWOT – Internal StrengthsStrengthsLarge Market ShareStrong Diverse Employee BaseWide Product BaseStrong Brand Recognition

◦Wal-Mart◦Sam’s Club◦Neighborhood Wal-Mart

Financial Leverage◦Purchasing power◦Stakeholders

Wal-mart SWOT – Internal Wal-mart SWOT – Internal Weakness Weakness

SWOT Analysis

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1. Introduction2. SWOT3. Three

4. Four5. Five6. etc

Market ShareWide Span of ProductsEmployee BaseFinancial Leverage

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SWOT

STRENGHTS WEAKNESSES

THREATS OPPORTUNITIES

References:References:Fortune 500 2014. (2014). Retrieved

March 20, 2015, from Walmart Stores: http://fortune.com/fortune500/

Overview Financials. (2014, January). Retrieved March 20, 2015, from Wal-Mart Stores, Inc.: http://cobrands.hoovers.com.contentproxy.phoenix.edu/company/WAL-MART_STORES_INC/rrjiff-1-1NJHW5.html

(n.d.). Strategic Management: Planning for Domestic & Global Competition, 13th Edition. In Pearce. McGraw-Hill.

What is the difference between an Environmental Analysis and a Marketing Environment?http://smallbusiness.chron.com/difference-between-environmental-analysis-marketing-environment-21535.html

Walmart Investors Worry Plenty About Tracy Morgan Lawsuithttp://www.forbes.com/sites/adamhartung/2014/07/15/walmart-investors-worry-plenty-about-tracy-morgan-lawsuit/

Walmart Mexico Bribery Scandalhttp://www.forbes.com/sites/adamhartung/2012/04/26/walmarts-mexican-bribery-scandal-will-sink-it-like-the-icerberg-sank-the-titanic/

ReferencesReferences