walt disney final[1]

ORGANIZATIONAL STRUCTURE

Deals with most of the environmental issues

Environmental Initiatives Department• EID provides educational activities and

disseminates information, for promoting environmental awareness, communication, coordination, and implementation of new and better environmental ideas.

• Responsibilities under the WDWR’s EMS include:

identifying best practices and encouraging replication

communicating with all environmental groups supporting pilot environmental programs serving on the Environmental Initiatives Steering

Committee maintaining Environmentality phone line for phone

inquiries publishing articles monthly in the facility

newspaper, Eyes and Ears.

EID program consists of four main functions:

• Communication and Awareness Circle Program Environmental Awareness Days Environmental Excellence Reward Eyes and Ears-WDWR’s internal monthly newspaper

• Waste Minimization: Long-Term Goal : Zero waste (Refillable beverage containers.)

• Habitat and Resource Conservation: Natural resource education and awareness activities Resource conservation

• Research: New products development to minimize

waste and conserve resources

Environmental management system (EMS)• It includes the organisational structure, planning and

resources for developing, implementing and maintaining policy for environmental protection.

• Serves as a tool to improve environmental performance

• Provides a systematic way of managing an organization’s environmental affairs

• Gives order and consistency for organizations to

address environmental concerns through the allocation of resources, assignment of responsibility and ongoing evaluation of practices, procedures and processes

Environmental Vision, Mission, and Goals

• However, Environmentality is also the company’s philosophical,

promotional, and motivational approach to environmental issues:

• “Environmentality is an attitude and a commitment to our environment, where we, as the Walt Disney organization, actively seek ways to be friendlier to our planet. We’re committed to making smart choices now to preserve our world for the future. We encourage environmental awareness among our Cast, our Guests, and the community.”

The Walt Disney World

Resort is a

“Green Property” where

Environmentality is

communicated to all

guests, cast members, and

community by what we say

and what we do. We strive

to be a model for the

world.

(WDWR, 1996.)

• WDWR (1996) has also defined

Environmentality in business terms so

that all properties and employees

understand how it is important to their

business:

– going beyond what the law requires

– improving guest service

– meeting cast expectations

– achieving positive operational results

– doing good business

– doing what is right for the environment.

Energy Conservation

• Cast Members measure and record energy and water consumption on a daily basis, enabling managers to analyze results, detect usage abnormalities, and adjust the systems to provide enhanced efficiencies.

• 15 percent of the electricity bought by Disneyland Resort Paris will come from renewable sources, such as biomass, wind, and solar power.

Paper Use Reduction

• Reduce paper consumption by nearly 19 million sheets per year, saving an estimated $134,000 in avoided purchasing costs, $1.9 million in reduced printing costs, and more than 2,500 trees.

• Minimizing paper usage also reduces environmental impacts, such as water consumption, greenhouse gas emissions, and solid waste disposal.

Recycling Revenue• A recycling program for aluminum cans began at Walt Disney

Park in 1988 and has grown into a comprehensive effort that benefits the Park’s bottom line and the local community.

• Through a successful partnership with Canine Companions for Independence (CCI), five cents collected from each of the aluminum cans and plastic bottles recycled in Backstage areas is donated to a nonprofit organization

• The initiative has also led to an increased quantity of recyclables collected throughout the Parks.

• This increased volume allows the Disneyland Resort to ship in bulk, thereby generating even greater recycling revenues.

Resourceful Business Practices

• Waste Minimization• E.g.– Nearly 330 tons of edible surplus food from kitchens and

commissaries at the Walt Disney World and Disneyland Resorts were donated to local food banks, reducing annual disposal costs by $14,000

– At Tokyo Disney Resort, 3.5 tons of misplaced umbrellas and 11.5 tons of office equipment are reused, recycled, or donated annually.

Alternative Fuels

• At the WDWR, for example, research for more efficient and environmentally friendly vehicles led to the procurement of 45 new buses that meet EPA emissions standards and travel one-half of a mile more per gallon of fuel than the previous buses.

• As a result, the Resort is saving 180,000 gallons of fuel and hundreds of thousands of dollars per year while improving the region’s air quality.

• In a related effort, used kitchen grease collected in restaurants has been repurposed to make biodiesel fuel.

• The Disneyland Resort is also benefiting from the use of alternative fuels.

• Currently, nearly 50 percent of the 800-vehicle fleet used at the Resort is powered by alternative fuels.

• One new addition to this fleet is the Neighborhood Electric Vehicle (NEV), which runs entirely on clean, quiet electric power.

Green House Gas Emission• Alternative waste management efforts lead to

reduced greenhouse gas (GHG) emissions and landfill waste diversion.

• Companywide efforts to minimize waste helped eliminate more than 47,500 metric tons of carbon dioxide equivalents.

• This success approximates the removal of more than 10,000 passenger cars from the road for one year, saving more than 5 million gallons of gasoline, or planting more than 1 million trees.

• The following chart presents GHG reduction per commodity recycled.

Water Conservation• Reclaimed Water Technology• This valuable technology conserves natural resources and

reduces costs associated with purchasing potable water.• Currently, more than 5 million gallons of reclaimed water are

used each day for landscape irrigation, vehicle washing, street and sidewalk cleaning, cooling tower makeup, fire suppression and protection, and construction activities.

• The cost avoidance associated with utilizing this amount of reclaimed water is valued at more than $2 million each year.

Energy Conservation

• Cast Members and employees have responded on all levels to implement a variety of energy-saving measures.

• incandescent light bulbs to compact fluorescent alternatives, reducing energy demand by 350,000 kilowatt hours per year, an approximate 70 percent reduction.

• This effort will lead to a savings of more than $35,000 annually.

• To help accomplish this goal, Cast Members are encouraged to utilize the sleep mode function on electronic equipment, such as computer monitors, photocopiers, and printers.

• solar and wind-powered outdoor lamps are being used.