warana bazaar (first consumer co op store in rural india)

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I would say if the village perishes, India will perish too. It will be no more India. -Mahatma Gandhi

India is rich nation with poor population

-Nitin Gadkari.

“The fortune at the bottom of the pyramid”-C K Prahlad

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Co-operative based organization can be

successful in India…??

YES

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INTRODUCTION TO WARANA BAZAAR

WARANANAGAR

Leadership of late Sahakarmaharshi Shri. TatyasahebKore.

Shree Warana Co-operative Sugar Factory was founded in the year 1956.

Warana Bazar, the first consumer Co-operative store was founded in the year 1976 and started functioning on 2nd April 1978.

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WARANA BAZAAR---SUCCESS

Warana Bazar- Success Story

Yearly turnover of Rs. 113 cores, 555 employees.

Member’s strength of 20111 out of them 80% are women.

It has 2 big department stores and 55 branches & 3 franchies.

Daily turnover of warana bazaar is more than Rs. 35 lakhs.

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Warana Bazar has 24 different sections.

30,000 different types of goods.

Almost 70 per cent of the goods are obtained directly from the manufacturers and apex bodies like NCCF thus eliminating the middlemen.

Where direct purchases are not possible, goods are purchased from authorized dealers, stockists, and agents.

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General Body

Board of Directors

Paid Employees

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Accounting System

Sales per Manday

Stock Turn

Stock Productivity

Sales for Square

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In order to get trained staff they have started a training centre under the name & style Vilasrao Tatyasaheb KoreConsumers Co-op. Training Centre in the year 1996.

Every year salesmen training programme of one month duration is conducted in the Centre.

NABARD & Shivaji University, Kolhapur has approved this programme.

First ten students of every batch are absorbed in WaranaBazar.

Employees who already are in service with various Co-op, stores in Maharashtra & Goa are eligible for admission in the above training programme.

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•P.F. contribution 12 %•LIC group gratuity scheme,•Pension scheme 5%•Bonus 25%, Incentive 12.5%•Medi claim and Personal Accident Insurance cover and workers co-operative society etc.•34 Days leave & Three month Maternity leave•Tea, two times per day•On the job training for the trainees•Part time job provided for college students.•Workers Welfare first Registered under the trust act.•Gratuity trust registered under the trust act.•Uniform

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•Haldi kumkum ceremony for lady members at the time of Makar Sankrant.•8 % Rebate on the purchase of festival goods at the time of Dipawali.•8 % Rebate on the purchase of festival goods at the time of Gudhipadva.•10 % Cash rebate coupons for use throughout the year.•Total 26% on their investment in shares in the society.•“Ashi bhesal Ashi chalakhi.Ashi BanavaBanavi ”- Exhibition•“Pak kala ”competition for ladies Members

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•Barcode system, STD/ISD/PCO Booths, Xerox Service.•Organisation of demonstration of various types of goods & various awareness camps.•Consumer meeting every year.•Implementation of different schemes for sales promotion like Bumper lucky Draw scheme twice in year. Total prize of Rs.71 lacs.•Food testing laboratory.•Packaging & Marketing Warana Brand Cotton seed oil.•Children Park, Parking facility.•Divya pharmacy medical officers services free for all.•Store open on all 7 days in a week at 10.00 am to 7.00 pm•J.PA. Policy (Janata Personal Accident Policy)•Mobile Van - JAG0 GRAHAK JAGO

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Rural trust enjoyed by Warna

Bazaar

A vast variety of stuff available

under one roof.

Low prices offers, that attract

customers.

Maximum percent of footfalls

converted in sales

Biggest value retail chain in India

It offers a family shopping

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Only localized, rural presence.

General perception: ‘Low price =

Low quality’

Overcrowded during offers

Limited only to value offering low

price products.

Unavailability of others brands.

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A lot of scope in Indian

organized retail as it

stands at approximately

4%.

Increasing mall culture in

India.

People these days prefer

to visit big stores.

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Competition from other value

retail chains such as Shoprite,

Reliance (Fresh and trends),

Hypercity and D-mart, Big-

bazaar.

Unorganized retail stores for

daily purchases

Changing Government policies

International players looking to

target India

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PUNE/KOLHAPUR: Reliance Life Sciences is workingwith the Kolhapur-based Warna Agro for launching amango-based drink in the market.

"We have signed an MoU with Reliance Lifesciences. The formula has been developed jointly byWarna Agro and Reliance Life Sciences," said HN Desai,chief executive officer of Warna Agro.

According to the MoU, Warna Agro will manufacturethe mango drink for Reliance and pack it in an asepticpackaging. "The company plans to manufacture 50,000cartons of the drink every month," he said. But there is noclarity on the time of the launch.

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Conclusion

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