washington network group csr

Communicating Authentically in the Age of

TransparencyMatching your Rhetoric With the Reality

It is not about what your company does, it is about the impacts what it does and the way you do it has on people

Authenticity is more important than being perfect

Shift mindset from ‘audiences’ to stakeholders

From messaging to engagement Social media are powerful and increasing in

importance

Evolving Communications

Impacts

Influence

Maintain Your Values

ActionsLive your

values

Expertise

reflect/share your values

Supply Chain (simplified)

Blaming Your Suppliers

Or subcontractors

consumers

Influence Actions

Expertise

Values integrated into business decisions and relationships Living Articulated Values

Driving values-based decision making by consumers/public

Promise Plan ProgramPerforma

nce

• Business practices

• Industry standards

• Supply chain

• Commitments• Statements of

values/integrity• Code of conduct• Quality

Assurance• Safety

• Goals• Timelines• Milestones

• Initiatives• Programs• Efforts• Partnershi

ps

• Measurement tools

• Criteria• Third party

validations/ Certifications

• Redefine/ elevate public expect-ations

• Empower customer decision-making

• Behavior change

Environmental Initiatives

Social Initiatives

Economic Initiatives

Influence Actions

Expertise

Values integrated into business decisions and relationships Living Articulated Values

Driving values-based decision making by consumers/public

Promise PlanProgra

mPerformanc

e

• Business practices

• Industry standards

• Supply chain

• Commitments• Statements of

values/integrity• Code of conduct• Quality Assurance• Safety

• Goals• Timelines• Milestones

• Initiatives• Programs• Efforts• Partnership

s

• Measurement tools• Criteria• Third party

validations/ Certifications

• Redefine/ elevate public expect-ations

• Empower customer decision-making

• Behavior change

Environmental Initiatives

Social Initiatives

Economic Initiatives

http://www.o2.co.uk/thinkbig/blueprint/commitments

For more information @S_B_N_O_W or @JohnFriedman

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