wavelength - sound system engineering id

MAIN FONT

ALTERNATIVE FONT

coolvetica regular (no caps)

a b c d e f g h i j k l mn o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0? . , ’ ( ) * & % $ # @ !

Helvetica

A B C D E F G H I J K L MN O P Q R S T U V W X Y Z

a b c d e f g h i j k l mn o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0? . , ’ ( ) * & % $ # @ !

LOGOThe logo is very simple and modern. More than anything it is made to communicate professional, high-tec and “hip” work.

The lambda is a symbol constantly used in sound system engineering there for it used to create an illusion of a wave.

The colors where chosen because of the enviroment that surrounds sound system engineering. This enviroment can be described in three words: LIVE , LIGHT and EXCITEMENT. Neon colors are the colors that best represent what goes on after the sound engineer has done its magic.

The brand itself will not have take one color as its brand color; instead, it will adapt according to the event/ audience just like the sound system engineer prepares the stage depending on event.

WHY THE COLORS?

The logo itself can be reduced to “WAV(Lambada)”. Since its the area where the logo creates its identity. At the same time the logo does not limit itself to one colored background it also plays with images.

BUSINESS CARDS

he business cards will be lazer cut around the lambda. As a simbol of no matter the situation or the hole the sound system engineer can fill. I know it sounds very cliche yet, it is taking your business card from regular print on to some who is different and is willing to go that extra mile.