waven presentation boards

MAYA SRIVASTVALeeds College of Art

BA (Hons) Graphic Design

1/6

TYPOGRAPHIC LOGO, MOTIF & ABREVIATED VERSION OF LOGOConcept - I wanted to continue with the woven theme, so the logos are based around the patterns created through weaving. The colours which I have decided to use for the brand identity are black, white and the blue used in the Swedish flag (C-100, M-50, Y-10, K-0). This is to represent the Swedish origins of the name.

MAYA SRIVASTVALeeds College of Art

BA (Hons) Graphic Design

2/6

WÅVEN TYPEFACEThis typeface is based on the ‘woven’ pattern that I created. I wanted to emphasise the weaving technique and the way in which the horizontal and vertical lines meet and interact. This is the typeface that I used for the typographic logo.

MAYA SRIVASTVALeeds College of Art

BA (Hons) Graphic Design

3/6

MAYA SRIVASTVALeeds College of Art

BA (Hons) Graphic Design

4/6

T-SHIRT GRAPHICSThese graphics have been created using the WÅVEN typeface and the WÅVEN motif. The words chosen for the t-shirts take a playful approach towards the use of the Swedish Å.

MAYA SRIVASTVALeeds College of Art

BA (Hons) Graphic Design

5/6

LEATHER PATCH FOR JEANS & HANGERThe leather patches reflect the design of the brand and its personality.The hangers in-store would have the typographic logo and tag line engraved into the wood.

MAYA SRIVASTVALeeds College of Art

BA (Hons) Graphic Design

6/6

SWING TAGThere are two parts to this swing tag - an actual woven denim tag and a double sided card tag which has the information on. The graphic of the jeans would alter to match the shape of the jeans or item of clothing on which it is on. Sticking with the Swedish theme, the style is also represented by the Swedish word (e.g. direkt = straight).