wbsa social media preso
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In 2008, if you’re not on a social networking site, you’re not on the internet.
Source: IAB Platform Status ReportSlide Inspiration: Antonio Viva, Worcester Academy
Social Media: What you NEED to know &
what you NEED to do
Photo credit: donnaidh_sidhehttp://www.flickr.com/photos/donnaidh_sidhe/1032985990/
New Rules of PR & MarketingDavid Meerman Scott
twitter.com/dmscott
gobbledygook
Photo Credit: Thomas Hawk
AdmissionsQuest (AQ) offers a comprehensive school search web portal for families interested in enrolling their son or daughter in a private boarding or day school.
Daily, we dedicate ourselves to providing parents, students, and school admission professionals with a unique combination of internet based admission information and expertise, along with personal service and support.
Outbound marketing
Photo Credit: teresiahttp://www.flickr.com/photos/tea_time/773556201/
Photo Credit: Thomas Hawk
Inbound marketing
traditional ‘mainstream’ media
NEWSPAPEROUTBOUND MARKETING
MAGAZINEOUTBOUND MARKETING
DIRECT MAILEROUTBOUND MARKETING
BROCHUREOUTBOUND MARKETING
new media
E-MAILOUTBOUND MARKETING
WEB 1.0OUTBOUND MARKETING
where are we today?
Photo credit: Looking Glasshttp://www.flickr.com/photos/fernando/3199872017/
Winds of Change:Social Media
What is social media? Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. [2]
http://en.wikipedia.org/wiki/Social_media
A real conversation...
...facilitated by multiple platforms
Do I really need to bother?
HOW BIG HAS THE CONVERSATION BECOME?
Are you social?
0
25
50
75
100
Video Read Blogs Photo Sharing Social Network Comment
Sources: Universal McCann: Wave.3 (3/2008)
0
98.5
197.0
295.5
394.0
Read Blogs Video Podcast Social Network RSS
Sources: Universal McCann: Wave.3 (3/2008)
S O C I A L M E D I A & I C E C R E A M ?
Source: Social media in Plain English, Common Craft
=
Slide inspiration courtesy of Antonio Viva, Worcester Academy
People are talking...How can your school
engage in social media?
Where do i start?
It’s the Age of Social Media
Lets explore how you can become an active participant.
The Power of Blogging
1. Tells the story in an honest, conversational style
2.Establishes credibility
3.Keeps people coming back to see what’s what
4.Generates instant feedback
5.RSS syndication of content
Five Reasons to Blog
+++++
Chuck’s CornerChuck Will, Proctor Academy
++
Proctor’s Results?
30,000+ visitors a year
Speaks to different constituencies (students, faculty, parents, alums...)
Shows an adult having successful relationships with students.
onBoarding Schools
A Team Effort
Why onBoarding Schools works...
Tells the stories of boarding schools
More the merrier- team approach provides different perspectives
Post consistently- two to four times a week
Gives people a reason to keep coming back
Generates feedback
Content is portable (RSS)
++++++
Power of RSS
Real Simple Syndication+ Source: RSS in Plain English, Common Craft
GOOGLE READERONE OF MANY FREE RSS AGGREGATORS
Power of RSS
Getting Started: Platform
Blogspot
Wordpress
Moveable Type
Hubspot
Your Web Vendor
Getting Started: Model
twitter.com/gouldacademy
twitter.com/ashevilleschool
twitter.com/sandomenico
twitter.com/admissionsquest
Seven reasons to Tweet!
Create a network of people that share a similar interest
Provide up to the minute updates
Stimulate conversation
Discover new content on the web
Distribute news
Drive traffic to your site
Promote an event
+++++++
Photo credit: Tibet House
Sources: Jeremiah Owyang, Mark Zuckerberg, Jan 7, 2009Comscore via Techncrunch, Jan 13, 2009 ++++
• 150 million members (200 million as of April)
• 50% use FB every day
• 54.5 million monthly visitors
• Growing 3.8% each month
0
75
150
225
300
0-17 (29.6+) 18-24 (20.6+) 25-34 (101.5+) 35-54 (276.4+) 55+ (194.3+)
Source: Istrategy Labs
US Facebook Growth (6/08-1/09)
Northfield Mount Hermon School & FACEBOOK
Photo credit: nmhschoolhttp://www.flickr.com/photos/nmhphotos/3113550605
Jesse Bardo
Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+
Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+
Students: 13-17
Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+
Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+
Parents: 45+
Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+
Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+
Alumni: 18-44
the result?
2214 fans(2198 on 4/29/09)
Conversation emerged
Groups
Mash-ups
Worcester Academy @ the Inaugurationwww.wainauguration.org
Photo Credit: Worcester Academy
David Bill & Pete Smith
twitter.com/dcinc66 twitter.com/pesmith
SOCIAL MEDIA STUDENT REPORTERSUSING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION
Photo Credit: Worcester Academywww.flickr.com/photos/worcesteracademy/3199600717
YOUTUBE
W O R C E S T E R A C A D E M Y @ T H E I N A U G U R AT I O N http://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/
the result?
USA TodayJanuary 13, 2009
NBC WHGH, Ch7 Boston
January 13, 2009
National PostCanada
January 14, 2009
PBS News Hour Extra
January 14, 2009
CBS - WBZTV Channel 4
BostonJanuary 16, 2009
WA @ The Inauguration Meets the Press
18
The Social Media Take Away
A shift in constituent outreach & engagement that calls for a new level of honesty & transparency.
Name of the game is showing not telling- necessary to participate.
Social media is ubiquitous and accessible. Low barrier to entry encourages participation.
+++
Stay Connected!Peter BaronAdmissionsQuest
Email pbaron@admissionsquest.comPhone (617) 623-4212
Twitter twitter.com/peterdbaron twitter.com/admissionsquest twitter.com/edsocialmedia
Vimeo vimeo.com/boardingschoolsYoutube youtube.com/user/BoardingSchoolsFlickr flickr.com/photos/30990415@N02/
Site admissionsquest.comBlog admissionsquest.com/peterbaronedSocialMedia edsocialmedia.com
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