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WE ARE CASA COLLINA
HOSPITALITY SALES, MARKETING, BRANDING & REVENUE CONSULTANTS
WWW.CASACOLLINA.CO.UK
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WELCOME TO...FULL SERVICE HOTEL SOLUTIONS
Casa Collina is a hospitality consultancy provider offering sales representation, digital
marketing, branding and revenue management services to hotels, venues, resorts and
restaurants. We act as an extension of your existing team in order to drive business and
increase revenue to your property.
Our goal is to enhance your brand by increasing your presence online, in the US, UK and other
key commercial markets.
With over 40 years experience working in hospitality sales and marketing across Europe and
further afield, we have a passion for hospitality and believe strong relationships in the industry
are the key to success.
SALES DIGITAL MARKETING
BRANDING REVENUE MANAGEMENT
Because opportunities don’t just happen, we create them.“
WE FOCUS ON BUILDING
YOUR BRAND,
NOT OURS.
GLOBAL SALES OFFICES
We have sales offices located
in major markets throughout
Europe, North America, Asia
and Africa.
Our sales offices include London, Vienna,
Nice and Venice in Europe, Vancouver and
New York in North America, Mumbai in India
and Cape Town in Africa.
With sales representatives around the world,
we’re heavily integrated and well connected
within the global marketplace.
LONDONNEW YORK
MUMBAIVANCOUVERCAPE TOWN
NICEVIENNAVENICE
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ACT LOCAL. THINK GLOBAL.
YOUR GLOBAL PRESENCE
Working with Casa Collina means
you will have a dedicated sales
team providing targeted sales
activities solely on behalf of your business.
You will have access to high level industry
contacts throughout our regions benefitting
from strong working relationships and
expertise with the majority of the world’s
leading travel companies and corporate
buyers.
Key relationships with third parties are vital to
our business, bringing incremental volume to
a particular area or region. Travel agencies,
global consortia, HBAs, tour operators,
DMCs, wholesalers, VPAs, flash sales, FIT and
group agencies are all companies that bring
discerning clients into your region.
New Business Development
Account Management
Targeted Sales Activities
Trade Show Representation
RFP Management
New Market Penetration
Business Analysis
Global Presence
FAM Trips
Annual Sales & Marketing Plan
SALES REPRESENTATIONCORPORATE SALES | AGENCY SALES | LEISURE SALES | MICE SALES
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MICE SALES
AGENCY SALES
Often overlooked by hotels in favour of OTA or wholesale distribution, the
consortia market should represent an important part of the business mix
to any type of property, regardless of location.
We work with both the large global and small regional consortia agencies to offer
strategic advice and sales activities designed to stimulate and grow this market
sector.
LEISURE SALES
In recent years, leisure business has traditionally been dominated by wholesale
agreements and online business. As well as knowing how to contract, manage
and stimulate this business, we have relationships with many independent
agencies banded together in loose consortia agreements that book mostly on
BAR rates for high-end clients.
We will provide you with both distribution through sales representation and an
introduction to new and innovative marketing opportunities that stimulate this
key market.
With business relationships and knowledge of the main suppliers in the leisure
market, we are well placed to advise on contracting best practices, enabling
incremental growth when needed by the property.
CORPORATE SALESIdentify and research the
key local and international corporate accounts
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Negotiate with the client and contract the property as a preferred
supplier
Penetrate and manage the account both locally
and from its source
market
Recognise feeder markets for each client issuing an action plan to increase property
market share
Target inbound suppliers for each client in a pre-agreed
account management action plan
Evaluate and continue
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IDENTIFY
ASSESS
REVIEW
IMPLEMENT
SOLICIT
MANAGE
Target markets and
competitor set.
Internal sales process. Key agencies to
stimulate enquiries.
Current rate offering
and pricing structure.
Sales strategy to
target key accounts.
Online platforms and
RFP’s.
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OUR JOB IS TO GROW YOUR BUSINESS
Whether a hotel, venue, resort, restaurant or destination, we give honest and impartial advice on the best way to achieve success, and then put
these plans into action. We provide our clients with professional sales and marketing services to generate leads and close sales specific to
your business.
From targeted sales activities to revenue management, let our expertise help you achieve the best results.
Having an effective pricing strategy is
as important as being able to manage
the demand. At Casa Collina we
can advise on the right rate structure that
maximises the peak times and stimulates
incremental business during low periods.
Moreover, our strategies are designed not
to dilute business that would be naturally
received anyway.
Complementing this expertise is the provision
of a Revenue Management service. We
analyse pick-up and pace, compare it to
historical data and competitive set market data
to advise you on the best pricing designed
to grow your REVPAR. We can recommend
packaging and tactical promotions coupled
with our marketing partners results in a
strategic growth.
In addition to providing advice and analytical
reporting, we are able to manage your
inventory through a channel manager.
This means that decision making can be
streamlined and opportunities can be
maximised resulting in less work for you and
more business on the books.
REVENUE MANAGEMENT
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REVENUE OPTIMISATION CYCLE
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FORECAST
OPTIMISE
MONITOR
CONTROL
BRANDINGA strong brand is vital to the success of any
business. Your branding is a key component in
communicating your desired property image
to your customers. Whether you need a strong
logo, creative website, new menus, branded
stationery or content writing, Casa Collina has
the expertise and experience to make your
business stand out in the marketplace.
LOGO CREATION | WEB DESIGN | VISUAL COLLATERAL DESIGN | CONTENT
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1. DETAILED PROJECT BRIEFING
Target audience, competitors, clients visual preferences, research etc.
2. IDEATION Generating initial
ideas and resolution of concepts in digital
form.
3. PRESENTATION OF CONCEPTS
Ideas and concepts presented to client for
consideration.
4. FEEDBACK/REVISIONSRevisions supplied based
on feedback received from client.
5. FINALISATIONWe’re not satisfied until your expectations are
exceeded.
6. SUPPLY OF DIGITAL BRAND ASSETS
Logo files, fonts, style guide, branding guidelines document and illustrative
elements to client for future reference.
Key steps in our branding process:
Your brand is much more than what you offer.“
A BRAND IS A VOICE
AND A PRODUCT
IS A SOUVENIR.
DIGITAL MARKETING
Marketing, digital or otherwise, drives
direct consumers to your business.
We can evaluate your existing
offering, your practices, and see where we
can add value. Digital and social media spend
is important to hotels but as a percentage can
be almost as high as an online travel agency.
We bring best practice and years of experience
to ensure you get the best value for your
marketing spend and that you maximise the
effectiveness of your own brand website.
BRAND PROTECTION | PPC | SEO | SOCIAL MEDIA
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BRAND PROTECTION
PPC
SEO
SOCIAL MEDIA
MARKETING INTEGRATION
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MARKETING INTEGRATION
SEO
PPC SERVICES
SOCIAL MEDIA
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ASSESS MEDIAPLAN PRODUCT
OFFERING MATCH NEED TO MEDIA
IDENTIFY NEED PERIODS
OPTIMISE LEAD-IN TIMES
EVALUTATE AND REVIEW
BRAND PROTECTIONOne of the key elements in
maximising direct bookings
online and therefore reducing
acquisition costs is by the
implementation of a brand
defence strategy. It’s tempting
to believe that if your hotel
website occupies the number
one spot in Google search
results, then there should
be no need to invest in PPC.
However, the facts are that the
OTAs, in many cases, deliver
more online bookings than
that of the hotel website as
they are constantly bidding
on your brand name to ensure
they occupy the number one
slot. Many clients who know
your brand will simply click
on the first link they see and
make their booking on that
site. The team at Casa Collina
will implement new campaigns
targeted at defending the
brand against OTAs. As we
regain market share from the
OTAs the cost of acquisition of
these bookings will fall.
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IDENTIFY STRATEGY IMPLEMENT CREATE OPTIMISE EVALUATEResearch all
online search patterns
Implement PPC strategy based on budget and
goals
Measurement and key
performance indicators
Design all online tools and
presence
Digital re-marketing
and display advertisements
Report and evaluate all
results
INSTAGRAM TWITTER FACEBOOK PINTEREST
Ensuring that your website is easily located when searching is the first step to achieving a lower
cost of sale and developing brand loyalty. Keeping the site on the front page of Google and
other search engines is a further ongoing task achieved through a mixture of paid for online
media, social media interaction and website tools designed for organic optimisation. Media
applications, an integrated marketing solution with strong customer engagement and constant
professional analysis are the tools needed to reduce your media spend and grow your market
share and increase your conversions. We have the necessary experience to know which tools
to use and how and when to use them. From e-zines to media messages, social engagement
promotions and the very latest built-in marketing products, we focus on growing your direct
business and reducing your spend.
GET IN TOUCH
WWW.CASACOLLINA.CO.UK
INFO@CASACOLLINA.CO.UK
+44 (0)20 8144 2588
At Casa Collina, we’re committed to delivering
custom solutions for each and every client. We
hope that we will have the opportunity to work
with you and your team. To discuss any 0f our
services in more detail, please contact us on the
below details and we will get back to you straight
away. We look forward to hearing from you.
WE’RE HERE TO CHAT WHENEVER YOU ARE READY
To be an unstoppable voice and presence, representing our partners on a global scale.
OUR MISSION“
“
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WE ARE CASA COLLINA
HOSPITALITY SALES, MARKETING, BRANDING & REVENUE CONSULTANTS
WWW.CASACOLLINA.CO.UK
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