we are playful

PlayfulLabs

Hi, we are Playful.@yanivcorem | Chief Ninja @PlayfulLabsCo

PlayfulLabs

PlayfulLabsHi, I’m

Yaniv

PlayfulLabs

What is Gamification?

PlayfulLabs

PlayfulLabs

Gameful Design(aka Gamification)

[WHAT] The skillful weaving of game thinking & game elements [WHERE] into real world applications [WHY] to change behavior and achieve results.

PlayfulLabs

Quickfire ChallengeClean up your inbox

PlayfulLabs

PlayfulLabs

PlayfulLabs

Motivation 1.0 / Dan Pink

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Motivation 2.0 / Dan Pink

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Motivation 3.0 / Dan Pink

PlayfulLabs

Self Determination TheoryRichard Ryan + Edward Deci

•Autonomy•Mastery (Competence)•Meaning (Relatedness)

•Safe•Fun

PlayfulLabs

PlayfulLabs

PlayfulLabs

Playful LabsDesign, Technology, and People at Play

PlayfulLabs

The Opposite of Play is not Work, it is Depression.

Brian Sutton-Smith

PlayfulLabs

Playful LabsWe are on a mission to explore the limits of human playfulness.We seek to craft engaging solutions by bringing design, technology, and people into play.

PlayfulLabs

How we play

Research Definition

Ideation Prototyping

Testing

PlayfulLabs

We really make sushi

PlayfulLabs

Gameful Design ProcessBusiness Domain

KPIsAudience

InfrastructurePain Points

BPM

Game DomainMechanicsDynamics

FlowJourneyTheme

?

PlayfulLabs

GuessIBM Research (Haifa)

PlayfulLabs

GuessIBM Research (Haifa)

PlayfulLabs

Games for CrowdsIBM Research (Haifa)

PlayfulLabs

Games for CrowdsIBM Research (Haifa)

PlayfulLabs

Games for CrowdsIBM Research (Haifa)

PlayfulLabs

Games for CrowdsIBM Research (Haifa)

PlayfulLabs

Design for AdherencePfizer + Bezalel Academy of Arts and Design

PlayfulLabs

Design for AdherencePfizer + Bezalel Academy of Arts and Design

PlayfulLabs

Design for AdherencePfizer + Bezalel Academy of Arts and Design

PlayfulLabs

Design for AdherencePfizer + Bezalel Academy of Arts and Design

PlayfulLabs

Design for AdherencePfizer + Bezalel Academy of Arts and Design

PlayfulLabs

Design for AdherencePfizer + Bezalel Academy of Arts and Design

PlayfulLabs

Design for AdherencePfizer + Bezalel Academy of Arts and Design

PlayfulLabs

Design for AdherencePfizer + Bezalel Academy of Arts and Design

PlayfulLabs

Google

PlayfulLabs

Google

PlayfulLabs

Google

PlayfulLabs

Startups

PlayfulLabs

Thank You!yaniv@playfullabs.co