we are social's guide to social, digital and mobile in sri lanka, dec 2011

SRI LANKA�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

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FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

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SRI LANKA�

1,126,020 �

18,013,623 �MOBILE SUBSCRIBERS�

1,776,900 �INTERNET USERS�

20,653,000 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

5 %�

87 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

9 %�

5 %�

URBAN�

85%�

RURAL �

15% �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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18-24:�41%�

13-17:�13%�

25-34:�32%�

35--44:�8%�

45-54:�3%�

65+:�1%�

55-64:�1%�

MALE:�67%�

FEMALE:�33%�

FACEBOOK DEMOGRAPHICS IN SRI LANKA�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � ODEL � 130,318 � 4.37%�2 � ANYTHING.LK� 95,322 � 0.00%�3 � MOBITEL � 65,978 � 3.14%�4 � DIALOG AXIATA� 64,185 � 1.77%�5 � ETISALAT SRI LANKA� 56,537 � 0.00%�6 � BRRR � 34,819 � 3.63%�7 � MIHIN LANKA FAN CLUB� 33,472 � 25.77%�8 � KIK COLA - LANKAN TO THE LAST DROP � 32,154 � 0.89%�9 � PIZZA HUT SRI LANKA� 22,701 � 0.00%�10 � VAYU� 13,029 � 0.35%�

TOP FACEBOOK PAGES IN SRI LANKA�

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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

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SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �