wear it! - two little words making a big difference

Wear It!Wear It!Two Little Two Little

Words Making Words Making a Big a Big

DifferenceDifference

San Antonio, TXSan Antonio, TX

March 25, 2013March 25, 2013

#IBWSS2013#IBWSS2013

#WearIt#WearIt

Strategic Plan of the Recreational Strategic Plan of the Recreational Boating Safety Program 2012-Boating Safety Program 2012-

20162016

Creating a Safety CultureCreating a Safety Culture

2013 2013 Wear It! Campaign – Wear It! Campaign – National OutreachNational Outreach

““Casting Off” PSACasting Off” PSA

““Casting Off” Print PSACasting Off” Print PSA

““Casting Off” Print PSACasting Off” Print PSA

NEW PSA with GEICONEW PSA with GEICO

Wear It! Campaign – Wear It! Campaign – State EffortsState Efforts

Wear It! Campaign – Wear It! Campaign – State EffortsState Efforts

Wear It! Campaign – Wear It! Campaign – State EffortsState Efforts

Social Media - FacebookSocial Media - Facebook

Social Media Social Media – Twitter – Twitter

Wear Your Wear Your Life Jacket to Life Jacket to

Work DayWork Day

““Ready, Set, Wear It!Ready, Set, Wear It!”” ReadySetWearIt.com

Saturday, May 18, 2013 First Day of NSBW (5/18-5/24) 6,800+ participants

FREE Replacement Cylinders

Wear It! Grassroots EffortsWear It! Grassroots Efforts

BoatingOrders.com

Wear It! Additional ResourcesWear It! Additional Resources

Measureable ResultsMeasureable Results

- Life jacket usage increased among those who signed the pledge immediately and continued at a higher level of compliance a year later. This was true for both recipients and non-recipients of free life jackets. - Participants believe the campaign was effective, regardless if they received a free life jacket or not.

Saved by the Jacket (2012)Saved by the Jacket (2012)

110 Stories, over 370 survivors

OR: “The Coast Guard say that Hale's life jacket probably saved his life, and he probably would have drown[ed] in about five minuets because the water is so cold."

NJ: “McCabe stayed with his overturned kayak and was wearing his life jacket, which greatly aided in his survival.”

SC: “He was saved because he had a life jacket that kept him afloat until he could be rescued by bystanders.”

Rachel Johnson, Communications Directoroutreach@safeboatingcouncil.org

SafeBoatingCampaign.com