web 2.0 in the eyes of social enterprises

Web 2.0 in the Eyes of Social Enterprises

Irene SoSenior Manager, Research & Development

Senior Citizen Home Safety AssociationCybersenior Network Development Association

1 December 2009

Outline

• What?

• Why?

• How?

• Benefits

• Challenges

Our story starts with a spirit of social entrepreneurship …

Searching and doing viable businesses to address social problems and needs

everyday since 13 years ago …

In 1996, an unexpected cold spell caused more than 150 senior citizens

living alone died at home!

Simple technology as a reliable, sustainable & financially viable solution –

Personal Emergency Link Service (一線通平安鐘 )

Mobile Link Service (隨身寶服務 )

3 million times of emergency assistance

170,000 lives saved

120,000 users & their families have peace of mind

Free care and hotline services

Co-decision

Interactive Co-develop

interoperability

CollaborativeSharing

Knowledge

CreationKnowledgeCapture

KnowledgeRetentionKnowledge

Sharing

Marketing&

PR

Research&

Development

Empowerment& Solidarity

Web 2.0 is one of the means to an end …

Web 2.0 as one of the means to an end …

Marketing&

PR

Research&

Development

Empowerment& Solidarity

Reach “clients”, “buyers” and “influencers”

Service/Product/Event Promotion

Increase efficiency in information dissemination

forum

Forum Monitoring

Items Forums 瀏覽人次 (20 Apr 09)

1 http://hk1001.com/Common/Reader/News/ShowNews.jsp

?Nid=4537&Pid=3&Version=0&Cid=3&Chars

et=big5_hkscs

Not countable

2 http://www.discuss.com.hk 416

3 http://www.hkreporter.com 195

4 http://hk.knowledge.yahoo.com Not countable

5 http://forum.qooza.hk 53

6 http://www.c9web.com 165

7 http://www.ohome.biz 52

8 http://xocat.com 21

9 http://uwants.com 177

10 http://www03.ktzhk.com 12

11 http://www.lalulalu.com 87

網上討論區

Total: 1,178瀏覽人次

Marketing&

PR

Research&

Development

Empowerment& Solidarity

Collect Market Intelligence/ customer feedback

Build Partnerships and Networks

Information Sharing

Marketing&

PR

Research&

Development

Empowerment& Solidarity

Platform to Share

Social/Digital Inclusion

Knowledge Capture/Creation

Web 2.0 in Cybersenior…

Blog

151 elderly bloggers

Facebook

YouTube

SocialInclusion

Benefits

• “Free” publicity and media

• Convenience – self-edited, self-managed, free style

• Multiple Functions : e.g.Youtube, Picasa, Facebook

• Digital Inclusion

• Active Aging in Community

Challenges

• Time & Resources Management• Uncontrollable response – 2-sided sword (negative

feedback, non-erasable)• Indirect, too soft selling • Public monitoring & opinion• Computer literacy levels of colleagues and targets –

another kind of “exclusion” • Phase out risk?• Elderly appropriate? – traditional + Web2.0 tools

-- End –

Special Thanks Given to My Teammates:

Clement ChanCindy Ho

Esther YuenCarmen Ho