web 2.0 + nonprofits = stronger, smarter, more effective

Nonprofits + Web 2.0 = Stronger, Smarter, More

Effective

Nonprofits + Web 2.0 = Stronger, Smarter, More

Effective

Marc OstenSummit Collaborative

Today’s primary goal – Break the cycle of fear that leads to paralysis oraction that is not strategic.

What HASN’T changed

• Choosing who and how you want to relate

• Basic organizing principles• Resisting tool envy• Understanding

organizational strengths and weaknesses

You must drink…

A bit overstated but helpful

So what IS different

• Diverse venues• Easier to create• Easier to share• Easier to interact• Increased user control• Micro-Publishing• Tagging• Mashing

Think waves not walls

Network-Centered

POV

Network-Centered Online Presence

Where I diverge from the field!

Web 2.0 is defined for you with assumptions that may be false.

Social Cultural

Organizational

Environmental

Tools

What about your organization? What could you do tomorrow that you aren’t doing today.

• Various levels of ‘belonging’

• 3 Rings– Dense core– Loose connected fragments– Disconnected nodes

• Relationships

• Links

• Exchanges (Transactions)

• Prospects

The Role of Culture

1

2

Capacity Conundrum

Networks of Networks = Gold!

Getting Started – Path 1

• Set up accounts

• Hunt and gather for ideas

• Find people & then connect

• Use familiar tools to create content and share it

Getting Started – Path 2

Effective Practice

Pitfalls to Avoid

Getting Started

Effective Practices

• Connection to mission, strategic priorities, program plans, funding and communications strategy

• Have a strategy

• Engagement to funding approach

Focus on core relationships, then build outward (Know thy audience)

Connect in multiple ways

• Set crystal clear objectives & outcomes

• Piggyback

• Pick your spots

• Experiment & learn

Pitfalls to Avoid

• Beware the mythology and cult of tools as the driver

• Trying to keep up with ‘The Jones’

• Tool-based decision-making

• Ignoring what you already do well and don’t

• Not paying attention to the total cost of ownership

• The wrong people at the table at the wrong time

• Be part of the traffic

• Run some experiments

• Pause to process

• Step it up a notch

To keeplearning

more and get help!

www.summitcollaborative.com

marc.osten@summitcollaborative.com

(413) 241-7315