web 3.0
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web3.0Transformative knowledge @ www.sophotec.comby Johannes Bhakdi
Web3.0 SERIES by sophotec.com
web1.0doing it the good (or bad...) old way.
It all started with a simple idea:
put content in the web.
Users = consumersUsers consume professionally produced content
Professional authorsCreate content based on what they think people want
ManagersHand-manage publishing businesses
Low content varietyContent production is slow and expensive
Push!
web1.0Media companies put content in the web and push it to users.
Problems10,000 editors serve 500,000,000 internet users
web1.0
Limited content
Limited creativity
Limited business
web1.0 problemThis old media model ignored the new possibbilities of the internet.
web2.0User generated content
Then, some smart entrepreneurs invented something new:
User generated content.
Yes, we can!
Authoring platformsenable everyone to publish!
High content varietydramatically increases, while technical quality goes down.
Web2.0 managersare hand-managing the platforms
Professional authors can still publish, but are competing with – everyone!
Users = authorsusers generate content
User generated contentBlogs, videos, photos, music etc.
web2.0New platforms allow users to generate content themselves
YOU CAN PUBLISH!
web2.0
You
User generated contentWe all serve each other
web1.0
unlimited content
web2.0
A revolution!
All people publish. All people boost human progress.
web2.0
But there is still a problem.
Nobody gets paid.web2.0
You
Average hourly wage for web-authors:
0 - 1 US$
web2.0Creative minds cannot focus on the revolution. They have to earn money.
Publishing1 US$ / hour
Other jobs20 US$ / hour
20x more profitable
>
Facts 2008: 99.99% of mind potential remains untapped
1.4 billion peopleuse the internet
250 million peopleshare or publish content
manage to make a living from publishing
Only 0.01%
30 million peopleare regular publishers
200k people
web2.0
No funding = no revolution. *
* Or: even revolutionaries need to GET PAID.
web3.0user generated (mind) business
A simple idea:
a technology so effective that
every mind can make a living of its creativity, instantly.
250 million usersare potential content producers
1.4 billion users are content consumers
250 million usersare potential content producers
1.4 billion users are content consumers
Supply
Demand
Supply
Demand
?What is the missing link?
Wanted: someone who > identifies content demand> organizes supply> optimizes value building ....
... for 250 million small media businesses.
Form a new creative economy
content generation platform
content serving platform content
user community
Extremely heterogenous
Who can manage
the world ?
content generation platform
content serving platform content
user community
Extremely heterogenous
Nobody.
??
web 3.0
content generation platform
content serving platform content
user community
Extremely heterogenous
Everybody.
web 3.0
25%
75%
Platform
UsersEverybody becomes an entrepreneur.
web 3.0
25%
75%
Platform
UsersEverybody manages her media business
Publishing platforms
Businessplatforms
web 3.0
25%
75%
Platform
Users= User generated business
Users = entrepreneursusers generate business!
User generated contentBlogs, videos, photos, music etc.
web3.0Business platforms empower everyone to become a (media) entrepreneur
User generated businessPremium content, advertising, e-commerce
Authoring platformsenable everyone to publish!
Business platforms Everyone can manage
Publish Build business
Web1.0, 2.0, 3.0 components
web1.0
web2.0
web3.0
DeliveryCreation Management
Key leversof the web3.0
Key lever #1
Publish Build business
Refurbish web2.0 platforms Bye bye blogging ! Provide professional, easy to use publishing tools for everyone.
1
Everyone can publish in one click and look great
High end media channels Rich + visual < 5 min setup “Mouse click” computer knowledge
sufficient
Blogs (=web-logs!) Static + textual 60+ min set up Advanced computer knowledge
required
web2.0 web3.0
My blogMY CHANNEL>HTML//tag
HACK
Click!
User experience User experience
5 min60+ min
Key lever #2
Business toolsFull scale media management tools for everyone
Publish Build business
Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools
1 2
Marketing, retention and controlling tools for everyone
Marketing toolsUsers can create ads, manage their campaigns, and optimize their offer
B
Retention toolsAutomated subscriptions and social network functionalities increasevisitor retention for authors
Financial controlling toolsEnable users to optimize their product range, marketing, profitability and cash flows
A
C
Time to learn: 5 mins
Key lever #3
Add business toolsFull scale media management tools for everyone
Publish Build business
Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools
Web3.0 pioneersAuthors and platform become one team
1 2
3
Change the web2.0 attitude into...
Users / authors
Developers / managers
One platform, one community, one team
web3.0 pioneers!
Do something!Pave the way onto the web3.0
Together we can build the web3.0
Sophotec and 100 pioneering users are building the web3.0.
Join us at….
Join our think tanks at:
www.sophotec.com (become friend)
www.slideshare.net/group/web3.0 (join group)
Facebook group: search for “web3.0 (Sophotec)”
Twitter: twitter.com/klatcher
Contact me: jb@klatcher.com / Facebook (Johannes Bhakdi)
Join & change the world.
www.klatcher.comPublish. Become profitable. Change the world.
Thank you! Johannes Bhakdi
www.sophotec.com
www.sophotec.comNo-nonsense wisdom technologies
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