web analytics wednesday toronto | at internet

atcontact@atinternet.comwww.atinternet.com

Online Intelligence Solutions

WEB ANALYTICS WEDNESDAY

Toronto – October 26th 2011

WEB ANALYTICS WEDNESDAYAGENDA1/ Organizers :

• Christopher Berry – Syncapse - c.berry@syncapse.com• Antoine Gay – AT Internet - antoine.gay@atinternet.ca

2/ Business Cases

3/ About AT Internet

4/ Who wins the bottle ?

LIVE COMMENTS ON TWITTER

#wawto

AGILE ANALYTICS

WEB ANALYTICS WEDNESDAYAgile AnalyticsDEFINITIONS:

[Dictionary] “quick and well-coordinated in movement”[Antoine] “Awesome and much better”

AT Internet has decided to make analytics Agile, adaptable : To simplify tagging processes, data extract

To optimize interpretation and comprehension

To bring user knowledge & Online Intelligence

WEB ANALYTICS WEDNESDAYAgile AnalyticsCONTEXT:

Retailer group offering high tech product and services

Launching a loyalty program campaign and dedicated website

to its clients

WEB ANALYTICS WEDNESDAYAgile AnalyticsTARGET:

Built a strong CRM strategy and improve behavioral knowledge Identified visitors/clients Funnels multipath HeatMaps Behavior (content) Devices

Rely on a tool and partner (or vendor directly) with expertise and

efficient response and availabilities

SEGMENTATION

WEB ANALYTICS WEDNESDAYAgile AnalyticsSOLUTIONS:

Categories for identified clients and 1 user’s detailed visit

Identified Visitor Categories in funnels / Conversion Rates

Funnels and Behavior Path per clients categories or any segment

Heatmap on Segments (ID users, sources, behavior, goals …)

WEB ANALYTICS WEDNESDAYAgile AnalyticsSYNTHESIS:

It is important to define the right tagging plan, and once that, be

clear on your perimeter of analysis before you even start

It is essential to identify blocking points to improve

It is important to segment in order to analyze deeper and

understand a behavior and reach your goals

Immediate benefits = increase average revenue per user (ARPU)

-> an Agile solution will make you an Agile analyst

Many to O

CUSTOMER CASE STUDY

CONTEXT World leader in building materials(cement, aggregates, concrete and gypsum) 76.000 employees worldwide 1,963 production sites 78 countries 1 intranet

BUSINESS TOOLS AND STRATEGIC INFORMATION

CUSTOMER CASE STUDY

WEB ANALYTICS CONTEXT Managed by communication team Highly political position Strong expectations to understand data and

create reports to the direction But low analytical maturity…

CUSTOMER CASE STUDY

ANALYTICAL SOLUTIONS Level 1:

o Training to discover the WA solution and the basiso Basic reports scheduled every week and month

Level 2:o New client needs expressiono One shot tagging audit + recommendations

Level 3:o Dedicated AT Internet consultanto Work with technical agencyo Presentation of quarterly insights

CUSTOMER CASE STUDY

WHAT HAVE BEEN DONE? Improve the tagging plan to better analyze the main sections of the intranet:

Business tools ; Health and Safety ; HR information ; Corporate information. Deploy a common dashboard to the communication team. Connect the LDAP to the WA solution to rely on the geolocalisation analyses

of offices and production sites. Segment content analyses with LDAP information (services &

responsibilities) to customize intranet by profile Connect WA solution with email platform to send customize internal

newsletter.

CUSTOMER CASE STUDY

IMMEDIATE BENEFITS

Improve the bounce rate on the homepage Ensure that the health and safety news are read by the workers Improve the efficiency of the top managers by providing

dedicated tools

About AT Internet

THE COMPANY

years experience in the web

clients from all sectors

sites measured

billion measured page views per month

employees all over the world

15+ 3,500+

350,000+ 50+

APPLIED TECHNOLOGIES INTERNETSimply 3 Slides :

THE COMPANYAPPLIED TECHNOLOGIES INTERNET

Digital WorkSpace

Web Analytics

Mobile & App Analytics

E-Reputation

THE COMPANYRECOGNITION AND CERTIFICATION

“The Company significantly enhanced its core product, added new product modules, and expanded its corporate vision from web analytics pure play to broad online intelligence provider.”

INTERNATIONAL CERTIFICATION

"The Forrester WaveTM : Web Analytics, Q4 2011" - Forrester Research, Inc. October 6, 2011.

Thank You - Q&A ?www.atinternet.com

Antoine GayHead of Business Development

antoine.gay@atinternet.com

Alexandre MétierCountry Manager / Consultant

alexandre.metier@atinternet.com

Jean-Baptiste RouxVP Sales & Marketing

jean-baptiste.roux@atinternet.com

WEB ANALYTICS WEDNESDAY

Toronto – October 26th 2011

web analytics wednesday toronto | at internet

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