web content management: two schools, two philosophies, two solutions (242303292)
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8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Web Content Management: Two Schools,
Two Philosophies, Two SolutionsMark Albert – George Washington University
Aren Cambre – Southern Methodist University
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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The products
● GW: Drupal
● SMU: Sitecore
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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The Institution
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Institutional relationships
GW: External Relations
SMU: Integrated Marketing
(Public Affairs)
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Selection process
GW: stakeholders, RFP, demos,
scoring
SMU: Gartner, CMS Watch,
RFP, expert-driven
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Where are you in your CMS world?
Have open-source CMS
Have commercial CMS
Doing CMS source selectionThinking about CMS
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The Cost
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Software acquisition cost
● GW: free software, expensive
knowledge
● SMU: upfront licensing and
training
Overall start-up cost roughly equal!
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Total Cost of Ownership
GW: continuous development -
higher opex
SMU: higher capex, lower opex
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Staffing
GW: 2.75 FTE
SMU: 2 FTE
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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The Software
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Product Orientation
GW: developer-oriented, agile
feature set
SMU: developer-oriented, agile
feature set
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8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Code reuse across enterprise
GW: easy feature reuse
SMU: easy feature reuse
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Content Reuse
GW: easy, not out-of-the-box
SMU: easy, built in
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Enterprise suitability
GW: many sites, “cookie factory”
SMU: one site
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OOTB readiness
GW: Drupal limited, requires
modules
SMU: Sitecore ready from start
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Features roadmap
GW: stakeholder demand +
module availability
SMU: Sitecore has feature
roadmaps
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Usability
GW: works well
SMU: tree-based content
architecture
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Systems integration
GW: available but intentionally
limited
SMU: .NET Framework
stack/utilities
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Network diagram (GW)
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Network diagram (SMU)
wcmqa
dev
environment
SQL
Server
Netscaler
wcmstage
authoring
environment
www
content
delivery
environment
1
www
content
delivery
environment
2
SQL
Server
cluster
teh
interwebs
and
tubes
firewallzors
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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The Process
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Time to market
GW: 7 months pilot + 5 months
cookie factory + 7 months
migration
SMU: 4 months pilot + 6 yearsmigration
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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What is your development/design
resourcing?
In-house
Outsourced
Hybrid
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Development/design resourcing
GW: in-house developers
SMU: in-house developers
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Product support - In/Out
GWo In-house: 2 FTE developers, 1.25 FTE server supporto Outside: custom support options
SMUo In-house: 2 FTEs of Sitecore developers and product
owners
o Outside: vendor support
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Upgrades
GW: testing, variable complexity
SMU: major upgrade = 1business day
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Upgrade frequency
GW: planned for every 6 months
SMU: once a year
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Routine maintenance
GW: weekly, outage window,
stakeholder notification SMU: during business hours,
rare outages
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The Risk
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Risks
GW: for-profit transition
SMU: vendor companyhealth/acquisition
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Vulnerabilities
GW: Drupal community quick
with fixes SMU: no change required due to
vulnerability
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Exit strategy
GW: have access to all data
SMU: have access to all data
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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What is your hosting model?
In-house
Outsourced
Hybrid
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8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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Business continuity
GW: assembled on own
SMU: hot failover, geographicallydispersed cluster
8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)
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The end
GW: Mark Albert –
malbert@gwu.edu SMU: Aren Cambre –
acambre@smu.edu
Thoughts?
Questions? Comments?
Concerns?
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