web marketing - 11 instagram
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WEB MARKETINGLezione #11
L’ATTIMO FUGGENTE
MOBILE FIRST
http://ben-evans.com/
benedictevans/2016/11/2/from-
mobile-first-to-mobile-native
FILTRI
HASHTAG
http://superspicymedia.com/blog/hashtags-on-instagram-how-many-should-
you-use/
1 MILIARDO $http://
dealbook.nytimes.com/2012/04/09/facebook-buys-
instagram-for-1-billion/
50 MILIARDI $
http://www.forbes.com/
sites/kathleenchaykowski/
2016/08/01/instagram-the-50-billion-grand-slam-driving-facebooks-future-the-forbes-
cover-story/#447ba8d7278f
IL FUTURO
https://www.thestar.com/business/2016/11/03/mark-zuckerberg-promotes-video-first-vision-to-
investors.html
IL PROFILOBUSINESS
HOME
IMPOSTAZIONI
FUNZIONI /1
FUNZIONI /2
CONNETTI
NUOVO PROFILO BUSINESS
INSIGHT
INSTAGRAM BUSINESS
https://business.instagram.com/
ESEMPI /1
https://www.dropbox.com/s/0l1cekj9qkkp3mm/
How_to_Use_Instagram_for_Business.pdf
ESEMPI /2
https://www.dropbox.com/s/0l1cekj9qkkp3mm/
How_to_Use_Instagram_for_Business.pdf
ESEMPI /3
https://www.dropbox.com/s/0l1cekj9qkkp3mm/
How_to_Use_Instagram_for_Business.pdf
APP
ICONOSQUARE
https://pro.iconosquare.com/
ICONOSQUARE
ICONOSQUAREhttp://
index.iconosquare.com/brand/nike
TOOL GRATUITI
https://www.brandwatch.com/
blog/marketing-top-6-free-instagram-analytics-tools-
uncovered/
REPOST
http://repostapp.com/
REPOST STRATEGY
https://later.com/blog/the-best-way-for-businesses-to-repost-on-
instagram/
CASI
Luca Contiinfo@lucaconti.it
#WMBicocca@pandemia
www.lucaconti.it
Testi di riferimento
Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:
*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.
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