web site check ups
Post on 29-Aug-2014
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www.treacyinfo.com
Web Site Checkups forMAP for Nonprofits
Ann Treacyatreacy@treacyinfo.comwww.byteoftheweek.com
www.treacyinfo.com
The Intro
• About me• Usability• SEO • Functionality
www.treacyinfo.com
Recognize the F Pattern
http://www.useit.com/alertbox/reading_pattern.html
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Usability & Donations
• Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations.
• http://www.useit.com/alertbox/nonprofit-donations.html
www.treacyinfo.com
Accessibility
• WAVE Test http://wave.webaim.org
• TAW Test http://www.tawdis.net/taw3/cms/en
• Quick note: don’t use graphics alone for navigation or to convey important info
www.treacyinfo.com
Search Engines Like:
1. Lots of repeated keywords on web page
2. Lots of links to your web site
3. Regular updates
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What are your keywords?
• Come up with 10 keyword phrases– Your name– Program names– Terms people use to find someone like you– Location if appropriate
• Check popularity of terms
http://keywords.submitexpress.com/keytracker.php
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2. How do you Rank?http://www.mikes-marketing-tools.com/ranking-reports
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Check your content
• Keywords on the homepage?
• Keywords in <b> or <h1>?
• Last update?• Alt tags on images?• Your name in text?
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Link Popularity
Tip: Check your competitor’s links for ideas on who might link to you!
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Not all links are good
Good links• Web 2.0 links
– Blogs– Twitter…
• Links from popular sites
• Related sites
Bad links• Link farms• Link exchanges• Unrelated sites
Legacy links/Google bombs
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What do you need to do?
1. Lots of repeated keywords on web page– Research popular terms– Add terms
2. Lots of links to your web site– Link campaign
3. Regular updates– Make small changes
www.treacyinfo.com
Functionality
• Run a quickie test: http://watson.addy.com/
• Check each page for– Accuracy– Typos– Links
http://www.seventwentyfour.com/
• Check the code: http://validator.w3.org/
www.treacyinfo.com
Get the presentation here:http://byteoftheweek.com/
Thank you! Ann Treacy
atreacy@treacyinfo.com
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