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Toby Spendiff, Intergen Giles Brown, Intergen Robert Stewart, Intergen Wednesday 17 Nov, 2010 – Auckland Thursday 18 Nov, 2010 – Wellington
Web Strategy & Websites Using SharePoint
Web Strategy and Websites using SharePoint
This Presentation…
1. Web Strategy: What it is and how you create one…
2. SharePoint Overview: Execute your Strategy on SharePoint…
3. Case Studies: What SharePoint websites look like…
1. Web Strategy: What it is and how you create one…
Web Strategy and Websites using SharePoint
Our Definition…
“A Web Strategy is a vision (often documented) that clearly articulates how you will use the web to help
achieve or exceed your organisation’s business objectives. It’s a measurable plan of attack that is
specific to you; not a one-size-fits-all blueprint.”
Web Strategy and Websites using SharePoint
What is it? Noun & Verb…
Web Strategy and Websites using SharePoint
“How do I know I need one?”
No focus “Everything is ‘high’ priority”
No definition “It’s for average New Zealanders”
No deadlines “Just get it started!”
No scope “We need an awesome website”
No agreement “Green! Blue! Red! Yellow!”
No Executive buy-in “What website?”
Lots of ambiguity, contradiction “That’s not my understanding”
Web Strategy and Websites using SharePoint
Creating your Web Strategy…
Dreams
Reality
Focus
Management
Web Strategy and Websites using SharePoint
Web Strategy and Websites using SharePoint
Web Strategy and Websites using SharePoint
Web Strategy and Websites using SharePoint
Web Strategy and Websites using SharePoint
Executing your Web Strategy… 1. Prepare
2. Design
3. Build
4. Improve
Web Strategy and Websites using SharePoint
1. Prepare… Research
Audience Analysis
Interviews/Workshops
Personas/User Engagement Group
High-level Concepts
Reality Check
Business Analysis
Web Strategy and Websites using SharePoint
Includes: Workshops & Envisioning…
Web Strategy and Websites using SharePoint
Includes: Personas…
Web Strategy and Websites using SharePoint
2. Design… Task Flow/Interaction Design
Information Architecture
Content Audit/Modelling
Visual Design (‘Look & Feel’)
Design Production/HTML & CSS
Copywriting/Content Creation
Technical Briefing
Web Strategy and Websites using SharePoint
Includes: Interaction Design…
Web Strategy and Websites using SharePoint
Includes: Site Map & Wireframes…
Web Strategy and Websites using SharePoint
Includes: Validation…
Web Strategy and Websites using SharePoint
3. Build… Functional Specification
Solution Architecture
CMS Solution
Build/Integration
Test/Implement/Deploy
Content Loading
Training/Launch/Prototype
Web Strategy and Websites using SharePoint
4. Improve… Strategy Review
User Testing
Analytics/Reporting/Monitoring
Hosting/Administration
Maintenance
Refine/Improve/Republish
Engage Governance Team
Web Strategy and Websites using SharePoint
Remember…
Web Strategy = Verb + Noun
Vision
Focus
Your business is unique, so your strategy should be unique
+ = Your new website
2. SharePoint Overview: An introduction to SharePoint for websites…
Web Strategy and Websites using SharePoint
What is SharePoint?
Process Management
Web Analytics
Enterprise Search
Content Management
Collaboration & Membership
Website Management
Web Strategy and Websites using SharePoint
Key Benefits of SharePoint 2010 for Websites
•Build connected Intranet, Extranet, and Internet •Leverage existing investments • Integrated, scalable, and flexible
Unified Platform
•Familiar Office authoring experience •Quick page creation & publishing •Advanced authoring capabilities available
Ease of Authoring
•Social networking & community •Strong branding capabilities •Personalised content and powerful search
Engaging User Experience
Web Strategy and Websites using SharePoint
Unified Platform
Business Applications
Division
Enterprise
Individual
Team
Internet
Extranet
Web Strategy and Websites using SharePoint
Key Benefits of SharePoint 2010 for Websites
•Build connected Intranet, Extranet, and Internet •Leverage existing investments • Integrated, scalable, and flexible
Unified Platform
•Familiar Office authoring experience •Quick page creation & publishing •Advanced authoring capabilities available
Ease of Authoring
•Social networking & community •Strong branding capabilities •Personalised content and powerful search
Engaging User Experience
Web Strategy and Websites using SharePoint
Ease of Authoring
Web Strategy and Websites using SharePoint
More Advanced Authoring (No Code)
Web Strategy and Websites using SharePoint
Key Benefits of SharePoint 2010 for Websites
• Build connected Intranet, Extranet, and Internet
• Leverage existing investments
• Integrated, scalable, and flexible
Unified Platform
• Familiar Office authoring experience
• Quick page creation & publishing
• Advanced authoring capabilities available
Ease of Authoring
• Social networking & community
• Strong branding capabilities
• Personalised content and powerful search
Engaging User Experience
Web Strategy and Websites using SharePoint
Connecting People With Communities & Search
Web Strategy and Websites using SharePoint
Using Web 2.0 Capabilities
Web Strategy and Websites using SharePoint
Providing Relevant Content With FAST Search
Web Strategy and Websites using SharePoint
Personalising Content – Solution Accelerator
3. Case Studies: What SharePoint websites look like and how they work…
Web Strategy and Websites using SharePoint
Case Study #1: NZ Trade & Enterprise…
Web Strategy and Websites using SharePoint
Case Study #1: NZ Trade & Enterprise…
The NZTE brand is not presented cohesively across all online offerings
Content arranged by programmes and initiatives rather than ways
users like to view it
Language did not convey meaning for people not familiar with NZTE offerings
i.e. Beachheads, Escalator
Web Strategy and Websites using SharePoint
Case Study #1: NZ Trade & Enterprise…
Consolidate online presence – unified platform
Online experience is aligned with the business strategy
One toolset for updating an operating all websites
Information can be found and shared across websites
Information published securely
Web Strategy and Websites using SharePoint
Case Study #2: Royal New Zealand Navy…
Web Strategy and Websites using SharePoint
Case Study #2: Royal New Zealand Navy…
Current site is not engaging potential recruits
Need an effective online space for recruitment marketing
Platform to support defence wide online presence
Future proofing; Content Management Server -> SharePoint
Reduce total cost of ownership
Web Strategy and Websites using SharePoint
Case Study #3: Tertiary Education Commission…
Web Strategy and Websites using SharePoint
Case Study #3: Tertiary Education Commission…
Single portal for all interactions with the TEC
Platform to grow online service offering to providers
Secure access to information -> Education Sector Login
Unified platform for Intranet and Extranet
Internal -> External document publishing
Web Strategy and Websites using SharePoint
Questions?
Thank You
toby.spendiff@intergen.co.nz giles.brown@intergen.co.nz
robert.stewart@intergen.co.nz
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