web video content distribution

VIDEO DISTRIBUTIONMaximum exposure, minimum work.

YOUTUBE FACTS

• YouTube #2 search engine (April 2010) - comScore

• 28.1% of all searches in google network happened on YouTube (Dec 2009) - comScore

• YouTube has x13 more traffic than Hulu #2 in the game

• Default on smart phones (iPhone / Andriod) + iPad + TV

• Do you see google results in YouTube? - universal search

WHERE TO SPEND YOUR TIME?

• 90% of your time should be YouTube

• When to use Vimeo.com and Viddler.com and Amazon S3

• Remember what's the point? Get them back to your site

EDIT CHANNEL

• Username: brand name, keyword rich & professional (FreeYogaVideos)

• Settings ==> Channel type ==> Director / Musician / Comedian / Guru / Reporter

• Screenshot when you get awards

• Theme & colors ==> Background image

• Videos & playlists ==> Autoplay featured video

• Edit your profile ==> Add URL

• Tell them to subscribe

ACCOUNT SETTINGS

• Fill out all the detail you can

• Profile ==> Change picture

• Activity sharing ==> Facebook + Twitter

• Know your demographics through insight

UPLOADING TO YOUTUBE

• No automated software for YouTube

• Know your avatar

• Pick your keyword - more aggressive, broader keywords

• https://ads.youtube.com/keyword_tool

• Google free keyword tool

• I like product names, industry leaders, news stories, product launches

CRAFTING YOUR POSTS

• Search the term on YouTube

• Copycating has double benefit(SEO + referrers)

• Name your file the keyword?

• Titles, descriptions, tags

!

• Title

• Copywriting is king

• Deliver on what you promise

• 4-6 words

• Primary keyword

CRAFTING - PART 2

• Description

• Url @ start and end

• Call to action

• Primary and secondary

!

• Tags

• 3-6 keywords

• Use quotes to group keywords

• Research the competition

Let’s give it a go...

SEO FOR YOUTUBE - LEVEL 1

• Embed on and link to with anchor text from:

• Your high PR (turn off related videos)

• Web2.0 network - windsordentist.posterous.com

• Blog networkwww.theSEOmethod.com/amawww.theSEOmethod.com/linkvinewww.theSEOmethod.com/portalfeeder

• Link to youtube.com/user/<yourid>

CREATE YOUR OWN VIDEO PAGES

• Keyword research as normal

• Titles, descriptions, keywords

• Add content (maybe transcriptions)

• Setup internal linking structure

• Video sitemaps

• www.freetradingsystems.org

LEVEL 2 VIDEO SEO

• Example SEO spreadsheet

• Target videos with views but not #1

• Using playlists - more tickets in the search engine lottery

• Using yours + top videos

INCREASED ENGAGEMENT

• Email your own subscribers (embedding video in email?)

• Positing bulletins

• Comment + favourite + thumbs up (www.youtube.com/user/WHATTHEBUCKSHOW)

• Video responses

• Comment on others’ videos gives "do follow" links to your channel

LEVEL 3 VIDEO SEO

• Check out the competition using Insight (referrers)

• Buy or lease top viewed YouTube accounts

• Become a partner

• ads.youtube.com hasn't been that good for me

• Syndicate Kahuna theSEOmethod.com/portal feeder

BE A LITTLE DODGY?

• Auto friend requests tubetoolbox.com

• Auto play generators and/or paidtoclick.com

• Don't re-encode and resubmit videos

• Just put out good content

PROOF IN THE PUDDING

• Trading system #1

• Best stock broker #1

• Trading plan #1

• Achieve financial freedom #1

• Trading strategy #3

TUBEMOGUL.COM

• Non commercial or $500 a month

• Higher stick rate

• 7 sites verified - how we verify

• Great back end stats

.COM

• Commercial intent ok

• Lower stick rate

• 7 sites verified

• Average backend stats

PRWEB.COM

• Getting extra reach + good backlinks

• Not that cheap $360

• Google Vs Yellow Pages

• www.prweb.com/releases/google-vs-yellow-pages/04-06/prweb3838154.htm

DON’T TELL ME... SHOW ME

• Daryl Guppy

• Endre Dobozy

• Nicolas Darvas

• MetaStock

• TradeSim

HOST IT YOURSELF

• aws.amazon.com/s3/ + cloud front + www.ezs3.com

• Wordpress - flv embed plugin (includes video sitemap creation)

• FlowPlayer.org

• One last thing... video PDFs + video email

QUESTIONS