web20 expo 2007 mobile experience
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Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert
Mobile WebThe collective term for websites
designed for viewing on a mobile
device. Websites are published and
accessed via the Internet just like a
regular desktop website.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
How big is the
Mobile Web?
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San Francisco
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Blue
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The Population of the Earth
Population of The United States
Population of China
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Mobile Web of Today
Global Internet Users
Mobile Subscribers
Global Mobile Web Access
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Mobile Web of Tomorrow
Mobile Web Subscribersby 2010
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile has the potential to reach anybody through
any medium.
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© 2
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Blue
Fla
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Events
TV
Billboard
Radio
Live
Website
Auditory
KinestheticVisu
al
Word of Mouth
Print Ad
Mobile Device
IVR
SMS
IVR
SMS
WAP
SMS
QR Code
SMS
QR Code
SMS
SMSMMS
SMS
WAP
SMS
SMS
Bluetooth
Notify
WAP
WAP
MMS
Send to Friend
WAP Site
Notify
Buy
WAP SiteWAP Site
Send to Friend
Join
Buy
NotifyNotify
Send to Friend
Post WAP Site
MMS
Send to Friend
Notify
Send to Friend
Join
Discuss
Send to Friend
Notify
Download
DownloadNotify
Vote
Join
Vote
Notify
Buy
Send to Friend
Notify
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert
LBSLocation-based Services
The ability for a mobile device to provide
information that is relevant to it’s physical location
via a Global Positioning System (GPS).
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Prepare for a trulycontextual web.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
My Prediction
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile will revolutionize the way we gather and
interact with information in the next three years.
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© 2
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Blue
Fla
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rade
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f the
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spec
tive
owne
rs.Web 1.0
Proprietary
Walled Gardens
First to market
Brand-centered
Web 2.0
Standards
Web Services
Web as a Platform
User-centered
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert
Mobile 2.0The convergence of mobile services and web
services. The promise of Mobile 2.0 is to add
portability, ubiquitous connectivity and location-
based services to enhance information and services
found on the web.
Copy
right
© 2
007
Blue
Fla
vor.
All t
rade
mar
ks a
nd c
opyr
ight
s re
mai
n th
e pr
oper
ty o
f the
ir re
spec
tive
owne
rs.Mobile 1.0
Proprietary
Walled Gardens
First to market
Brand-centered
Mobile 2.0
Standards
Web Services
Web as a Platform
User-centered
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Web 2.0 + Mobile 2.0?
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Information Super Highway
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
We are at the precipice of the next generation of
the web.
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© 2
007
Blue
Fla
vor.
All t
rade
mar
ks a
nd c
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ight
s re
mai
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e pr
oper
ty o
f the
ir re
spec
tive
owne
rs.
Events
TV
Billboard
Radio
Live
Website
Auditory
Kinesthetic
Visu
al
Word of Mouth
Print Ad
Mobile Device
IVR
SMS
IVR
SMS
WAP
SMS
QR Code
SMS
QR Code
SMS
SMSMMS
SMS
WAP
SMS
SMS
Bluetooth
Notify
WAP
WAP
MMS
Send to Friend
WAP Site
Notify
Buy
WAP SiteWAP Site
Send to Friend
Join
Buy
NotifyNotify
Send to Friend
Post WAP Site
MMS
Send to Friend
Notify
Send to Friend
Join
Discuss
Send to Friend
Notify
Download
DownloadNotify
Vote
Join
Vote
Notify
Buy
Send to Friend
Notify
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert
XHTML-MPExtensible HyperText Markup Language:
Mobile Profile
A subset of XHTML Basic and HTML. Used as a
primary markup language for the WAP 2.0 protocol.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
XHTML-MP* XHTML Basic and XHTML-MP are virtually indistinguishable
* XHTML-MP is the predominant language for the mobile web.
* It’s possible to use standard tools to create mobile web pages.
* Since XHTML-MP is similar to XHTML, the transition to the mobile web need not be complicated to developers.
* XHTML-MP is the default industry-supported language for mobile web development.
* Unless a mobile service provider requires providing WML to support older devices, XHTML-MP is the only needed language in mobile web design.
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Example XHTML-MP
<? xml version=”1.0” encoding=”UTF-8” ?> <!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN” “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”> <html xmlns=”http://www.w3.org/1999/xhtml”> <head> <title>Hello World!</title> <meta http-equiv=”content-type” content=”application/vnd. wap.xhtml+xml” /> </head> <body> <div id=”intro”> <h1>Hello World!</h1> </div> <div id=”content”> <p>This is a simple XHTML-MP Page</p> </div> </body> </html>
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right
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Blue
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.mobi Developers Guide
http://dev.mobi
Mobile Web Developers GuidePart I: Creating Simple Mobile Sites
BRIAN FLINGwith Ronan Cremin, Jo Rabin and D. Keith Robinson
Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Thank You
Brian Fling
Co-founder & Director of Strategy, Blue Flavorbrian@blueflavor.com
tel. +1 206 545-0210mob. +1 206 351-6060
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