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The Power of Social Media Marketing

What What is Social Media Marketing ?

Social Media Marketing (SMM) is the process of

generating interest and excitement in a Brand,

product or service through various Social Media Platforms by creating

valuable branded content and promoting it.

WhoWho Uses Social Media?

0-17 y. (15%) 18-24 y. (9%) 25-34 y. (18%)

35-44 y. (25%) 45-54 y. (19%) 55-64 y. (10%) 65 + y. (3%)

Who Who Uses Social Media?

79% of the Top 100 Companies in the Fortune Global 500 index

The Global Social Media Check Up 2010, Burson-Marsteller

70% of small and medium businesses (USA)

Access Markets International Partners

twitterfacebookYoutube

What What is Social Media Marketing about?

•Watch•Discover•Build SM Strategy•Ask to follow

Why Why Use Social Media Marketing?

Average cost of producing 30-second national TV commercial $350,000

Only 18 % of traditional TV campaigns generate a positive ROI

Why Why use Social Media Marketing?

Social Media Marketing = Low Cost Marketing

Who uses Social media?

What What use Social Media for?Most popular business uses of social media

(social media report, Josh Gordon – Selling 2.0)

How How to use Social Media?Create a FACE

Listen and Respond !

ValuesPhilosophy

Brand

How How to use Social Media?

Barack Obama 5 million FANSFANS on Social Media

5,4 million CLICKEDCLICKED on a “I voted for Obama facebook button”

How How to use Social Media?“You can’t just say it. You have to get the

people to say it to each other.” – James Farley, CMO Ford

How How to use Social Media?

How How to use Social Media?

How How to use Social Media?Social Media is not Free !!!

1. It takes People.

2. It takes Technology.

3. It takes Time.

How How to Measure Social Media?Social Media ROI

Define Success Metrics

• Qualitative Goals

• Quantitative Goals

How How to Measure Social Media?SM Goals

SM Activities are Easy to Monitor and Hard to Proof (ROI)

Social Media Marketing Benefits BenefitsIncrease Search Engine Rankings

(especially content on Twitter, Facebook, and LinkedIn)

SEO Benefits Friendfeed, Digg, and Mixx Dofollow

Easy Brand Monitoring Alert Tools

Generate Site Traffic: Increase Sales

Niche Marketing: Create strategies based on addressing

individual interests

Social Media Marketing is:Social Media Marketing is:Time Consuming

Not to 100 % ControllableEvolutionalEffective

CheapEasy to MeasureEasy to Monitor

RealtimeCreative

Fun

Thank you for your attention twitter.com/MiriWobo

Follow me:Follow me:

SM links: twitter@MiriWobo

Web 2.0 Blog: www.miriwobo.posterous.com/

SM& SEO Best Practice: www.insidesocialmedia.posterous.com/