webinar: 42 rules for b2b social media marketing
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Social media has changed the game for marketing
professionals. Have you changed yours?
Michael ProcopioPeter Spielvogel
Natascha Thomson42 Rules for B2B Social Media
Marketing
Live Webcast9 Jan 2013
10am PT / 1pm ET
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
About the AUTHORS
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
What are the 42 Rules for B2B SOCIAL MEDIA
MARKETING?
If you know traditional marketing but are new to social media; this book gives you the rules of the road, strategy and tactics to help you be successful in this new world.
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Poll: How much has Social Media Changed Your Marketing Game?
1. Not at all
2. Somewhat
3. A lot
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
@NaThomson
LinkedIn.com/in/NataschaThomson
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
2013 Trends
© 2012 MarketingXLerator 6Nov-2012
Reality CheckReality Check
SophisticationSophistication
ConsolidationConsolidation
Trends 2013:Trends 2013:
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Use Case: Engagement
© 2012 MarketingXLerator 7Nov-2012
Rule 31: Influencers Amplify Your MessageRule 31: Influencers Amplify Your Message
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
@MichaelProcopio
LinkedIn.com/in/MichaelProcopio
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Poll: Do you separate your social media activity as: personal on Facebook,
business on LinkedIn?
1. Don’t use Facebook
2. Don’t use LinkedIn
3. Yes, I separate
4. No, I mix
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Rule 3: B2B Social Media is Different.
“While it is true that in B2B marketing you are selling to people, you are selling to multiple people in very
different roles.”
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
B2C vs. B2B
$20K
> $1M
VS
SUV
Social Software
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Rule 6: Integrate Social Mediainto Your Marketing Plan.
“Social media makes it much easier for you to put marketing
assets in places where your customers and prospects can
find them.”
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Rule 6: Integrate Social Mediainto Your Marketing Plan.
Courtesy of: Marketing Interactions, Inc.
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
@PeterSpielvogel
LinkedIn.com/in/PeterSpielvogel
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Rule 39: Make Social Media Part of Your Job.
“You need to change your processes to make social media part of your job, not
an add-on.”
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Traditional Marketing Social Media
Press release Blog/ Twitter/ LinkedIn
White paper Series of blog posts
Datasheet (printed) Wiki or web page
Roadshow Webinars
Highly produced video YouTube
Rule 39: Make Social Media Part of Your Job.
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
ProductMarketing
CorporateMarketing
Public Relations
ExternalAgency
ProductMarketing
Go Directly to Your Audience
Rule 39: Make Social Media Part of Your Job.
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Agility
Cost
Reach
Cycle Time
Rule 39: Make Social Media Part of Your Job.
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Rule 40: Start Small and Build.
“Starting small means mastering one social media channel before moving on
to the next.”
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Rule 40: Start Small and Build.
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
Get a Free Sample e-Book!
42 Rules for B2B Social Media Marketing
42rules.com/book/42-rules-for-b2b-social-media-marketing/
Bit.ly/42b2bsmm
Copyright, 2013www.42rules.com
“Social media has changed the game” Webcast, Jan 9, 2013
42 Rules for B2B Social Media Marketing
THANKS!
Please remember to RATE this webcast and give us your feedback before you log off. We value your input and are
always trying to improve the quality of our content.
Contact us on Twitter:@MichaelProcopio@PeterSpielvogel@NaThomson
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