webinar: efolder expert series: five technologies from appassure to boost your backup profits

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eFolder Partner Lliam Holmes, CEO of MIS Solutions in Suwanee GA, reviews the five key technologies in AppAssure that can improve partner profits. In this one hour webinar, Lliam reviews the benefits of the eFolder AppAssure Cloud. Come hear Lliam dive deep into the whys and hows: - Why AppAssure + eFolder = Data integrity + Fast recovery - How AppAssure reveals hidden problems in Windows server setup - Why de-duplication and chain-free retention yield low costs and high margins - How the new eFolder Continuity Cloud enables in-the-cloud virtualization - Why it sells

TRANSCRIPT

Five Unique Technologies from AppAssure to Boost Your Backup Profits

Ted HulsyVP of Marketing, eFolder415-235-6087ehulsy@efolder.net

Lliam HolmesCEO, MIS Solutionswww.mis-solutions.com

© 2012 eFolder, Inc. All Right Reserved.2

Agenda

• Introduction• Overview:

– What is the eFolder AppAssure Cloud?

• Partner Expert:– Five unique technologies from AppAssure and eFolder

• Q&A

© 2012 eFolder, Inc. All Rights Reserved.3

Cloud protection for site-wide disasters

Business Continuity Needs Today

Data protection from everyday disasters

Fast recovery to keep organizations productive and thriving

© 2012 eFolder, Inc. All Rights Reserved.4

What is the eFolder AppAssure Cloud?

© 2012 eFolder, Inc. All Right Reserved.5

Partner Expert: Lliam Holmes

© 2012 eFolder, Inc. All Right Reserved.6

Five Unique Technologies

Capability AppAssure+eFolder

Vendor X

Application integrity checks

Global deduplication

Fast recovery with Virtual Standby

Silent data corruption prevention

In-the-cloud recovery

© 2012 eFolder, Inc. All Right Reserved.7

Application Integrity Checks

© 2012 eFolder, Inc. All Rights Reserved.8

Global Deduplication

© 2012 eFolder, Inc. All Right Reserved.9

Fast Recovery with Virtual Standby

© 2012 eFolder, Inc. All Rights Reserved.10

Silent Data Corruption Prevention

checksums

digital signatures

proactive repair

Silent Data Corruption Prevention

© 2012 eFolder, Inc. All Right Reserved.11

In-the-cloud Recovery, eFolder Continuity Cloud

Continuity Cloud Compute NodePowered by Hyper-V, VirtualBox, andWindows 2008 R2 Datacenter Edition

Continuity Cloud Compute NodePowered by Hyper-V, VirtualBox, andWindows 2008 R2 Datacenter Edition

High PerformancePrivate Storage Cloud

PrivateVirtual

FirewallIPsec

Firewall

Publicly Available Services(HTTP(S), SMTP, POP, XML/RPC)

IPsec TunnelLAN

PPTP Tunnel

VPN Passthrough

Customer Site or Temporary Site

TravelingComputers

Internet

RDP Management

© 2012 eFolder, Inc. All Rights Reserved.12

Partner Pricing

Please call eFolder for partner wholesale pricing details:

800-352-0248www.efolder.net/join

© 2012 eFolder, Inc. All Rights Reserved.13

eFolder Competitive Advantages

• Leverage the power of the cloud• Manage the migration from

on-premises to cloud servicesAdapt

• Your own service offerings• Your own pricing• Your own branding

Differentiate

• Predictable, monthly revenue streams• Low operating costs• Consistent margins and cash flow

Thrive

© 2011 eFolder, Inc. All Right Reserved.14

Contact Us

Phone: 800-352-0248Email: info@efolder.netWeb: efolder.netBlog: efolder.net/blog/

Twitter: twitter.com/eFolder

Q&A

Appendix

© 2012 eFolder, Inc. All Rights Reserved.17

eFolder AppAssure Cloud Features

© 2012 eFolder, Inc. All Rights Reserved.18

eFolder AppAssure Cloud Features

© 2012 eFolder, Inc. All Right Reserved.19

Chain-free Retention Policies

© 2012 eFolder, Inc. All Right Reserved.20

Pro-active Data Integrity Checks

Your Encrypted Data+ Checksums

+ Digital Signatures

Your Data

Transmission via Encrypted Network Tunnel over Public Internet

Verificationand Duplication

Encryption EncryptedTransmission

Verificationand Reassembly

Data Protection and Duplication during Upload

Data Verification and Reassembly during Download

Transmission via Encrypted Network Tunnel over Public Internet

Your Encrypted Data+ Checksums

+ Digital Signatures

Your Data,Cryptographically

Verified

Decryptionand

VerificationEncrypted

Transmission

© 2012 eFolder, Inc. All Right Reserved.21

Partner Pricing Models

• K.I.S.S. Markup Model– Targets 60%+ recurring gross margin– Charge upfront for appliance/install– 3x wholesale recurring costs– Example A:

• SMB, one server, 100 GB, forecasted to grow to 150 GB• Wholesale monthly cost: $60• Retail MRR: $180

– Example B:• SMB, four servers, 225 GB, forecasted to grow to 400 GB• Wholesale monthly cost: $195• Retail MRR: $585

© 2012 eFolder, Inc. All Right Reserved.22

Partner Pricing Models

• Bundle Approach– Targets 50-70% recurring gross margin– Incorporates appliance cost into bundle– Flat $750 setup fee

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