webinar - get on the shopping engines with cv3 and singlefeed

Get on the Shopping Engines with CV3 &

SingleFeed

Presented by

Agenda• Who is Timberline Interactive?• Who is SingleFeed?• Why the Shopping Engines are Important• Setting up your CV3 store for SingleFeed• Demo of SingleFeed integration• Question & Answer

Who is Timberline Interactive?

Your partner for smart ecommerce

Who is SingleFeed?

We’re Shopping Engine Experts

SingleFeed Background ComparisonEngines.com started May 2005 SingleFeed founded April 2006

VC backed Hundreds of merchants SMBs -- $200K - $20M/yr in online revenue

LoveYourFeed Blog October 2006

Work with Leading Shopping Engines

We‘re Shopping Engine Experts• Industry Analyst• First account manager @ Become• Experienced Internet marketer- who used

SingleFeed & other data feed solutions• Physical and Online Retail experience• Google Product Search Partner• This is all we do!

Why the Shopping Engines are important

What they do for you

Are the Shopping Engines really for me?

• Never listed – You have to test• Listed in the past – Too expensive? It didn’t

work? Were you tracking? Were you submitting a quality feed?

• Currently listed – Too time consuming? Poor results? You’re looking to expand the channel?

Background on Shopping Engines • Tons of traffic

Leading shopping engines have 10m+ uniques/month Bing Cashback & Amazon Product Ads growing

• Dominate organic and paid listings – Live search Google OneBox, Yahoo! Shortcuts, etc. CSEs are Better, Stronger, Faster than individual merchants Partnerships – AOL Shopping to CNET to Sears Marketplace

• Results Shopping Engines can account for 10-20% of revenue

IF you put in the effort!

Data Quality• We don’t just suck in and spit out data• Validation & Correction wizard• Strict requirements• Categorization• Data Feed Optimization (DFO)

Get you live Qualitative optimization Quantitative optimization

Improve Your Feed More Attributes = Better Results

Submit more than just required fields. Include UPC, model number, custom attributes.

No feed is created equal Don’t use the same file for every engine!

Categorization is your friend Each engine has a different taxonomy

Submit Feeds Daily Products change price etc,

Already on Google Shopping?• Are you already listed?

www.google.com/products & type in site:domain(site:www.sinclairintl.com)

• If you aren’t listed you NEED TO BE.• This is a no brainer, don’t miss out on free traffic

Timberline Interactive & CV3

Setting up your CV3 Store

Quick “Go-Live” Process• We cut out the pain of building feeds• Shorter Go-Live with our CV3 integration• We make sure you get up and running• Scales easy to add more engines

Real Results• Sinclair International• 5000+ clicks and 100+ orders under 30 days• First feed generated in minutes

Live Demo

Connecting to SingleFeed

How to import your feed

Live Demo

Question & Answer

Contact Us

Ryan Douglas – ryan@singlefeed.com

Brian Smith – brian@singlefeed.com

Andy Dunn – adunn@timberlineinteractive.com

www.singlefeed.com

www.loveyourfeed.com

www.comparisonengines.com

www.timberlineinteractive.com

Conclusion

Visit our blogs to view the webinar recordingwww.singlefeed.com/blog

www.loveyourfeed.com

www.comparisonengines.com

blog.timberlineinteractive.com

50% off first month of SingleFeed if you mention this webinar