[webinar]: monetization: earning more from mobile users
Post on 12-Aug-2015
161 Views
Preview:
TRANSCRIPT
WEBINAR: Monetization: Earning More from Mobile Users July 21, 2015
Jacob Shoihet Business Development Manager
Jay GambacciniBusiness Development Manager
Mobile Traffic Sources
Social on mobile
• Over 50% of traffic across Taboola
network comes from mobile devices
• 80+% of mobile traffic comes from
social referrals
• Bounce rate extremely high
• Around 1 page view per visitor
• 4 out of 5 users don’t make it to the
bottom of the page on mobile devices.
UI/Engagement
• Responsive site is important – used by 88%
of the top 100 Alexa ranking Publishers
• Make your own buttons big
• Make your own font between 14-18px
• Font colors and backgrounds Sans Serif
• Visibility issue – short articles – consider
mobile first
• 100% sponsored content
We see the highest RPMs on below article widgets placed directly below the main content, above social tool bars and comments.
1 across x 7-10 rows - Vertical content recommendation layout increases performance by up to 30% compared to grid layout
Larger title sizes – 18px and Bold
35%+ visibility
Below Article Widget Best Practice
Effectively used for longer articles. Significantly increases visibility
60% of our publishers now use this as mobile traffic continues to grow
1 across x 1 row
50% visibility
Mid Article Widget Best Practice
This feature will allow publishers to improve their mobile user experience by controlling the amount of content that is displayed to their users.
A “Read More” button will be displayed after the amount of pixels defined allowing the user to expand the whole article.
Sign up to the wait list by emailing your Sales rep or by emailing optimize@taboola.com
Read More – Beta Testing
Ongoing Best Practice
• Be aware of the content and layout on your site
and viewer interaction
• Check Backstage : visibility, widget placement,
platform
• AB test
• Embrace mobile and don’t put off strategizing!
top related