webinar retail oct11

My Contact Information

Aaron Wengertaaronw@natr.com

P 801-342-4692F 801-342-4579

75 E. 1700 S.Provo, UT 84606

This webinar will be recorded and can be viewed at www.nspwebinars.com

To listen to the recording by phone1-712-432-0453 PIN 338496

Not a toll-free call

Enter your questions, we’ll answer as many as we can when we conclude

New Corporate Headquarters August 2012

New Corporate Headquarters August 2012

Education Week!

• November 14-21• 11 am & 6 pm Live Mountain Time;– Recordings will be provided as well

• Six free webinars• Product discounts & specials• Lots of fun giveaways on live sessions• www.nspwebinars.com

Laurence Smith

• Regional Manager• Boise, ID• Current Manager

Instructor• Helped develop

numerous books and curriculum for NSP (Candida; Heart Health)

What is Your “Vehicle” and How can you make it more

POWERFUL?

WHERE WILL THEY SHOP?

• Discount• Quality• Specialty

3 TYPES OF STORES

• The DISCOUNT format is based on providing the lowest price.

• This format is primarily PRICE focused. • Price-driven retailers seek to find and

promote the best prices on products they think they can sell.

• Unless a retailer has the buying power of Wal-Mart, either quality of product or margins will often suffer.

• Price-based marketing attracts cherry pickers.

• The QUALITY format is based on providing solutions, value, service and results.

• This marketing is EDUCATION based, seeking to attract the preferred, higher-educated consumer.

• This format is CONSUMER focused. • Quality-driven retailers seek to

determine what their customers need, and provide solutions and benefits to align with these needs.

Specialty• The Specialty format is based on

being really good at something.• Often destination based.• People learn what your specialty

is and refer their friends and family.–Weight Loss–Blood sugar control–Heart Issues

What does this teach us?

•We need to educate•We need to consult•We need to offer options•We need to become

good at something.

•Be a problem finder first…..•Be a problem solver second……

Why Should I Shop in Your Store?

or

Why Should I Buy From You?

2 Ways to Look at Marketing

• HORIZONTAL – Increase the number of customers

• VERTICAL– Increase the average amount per sale.

Most Expensive to Least Expensive

• TV Ads• Radio– Talk Radio–Ads

• Newspaper• Val Pack• Grand Opening or Grand Re-Opening–Window Signs

• Door Knob Flyers• Sandwich Boards• BNI• Business Cards• Newsletters—Mailing list– Sunshine Sharing– Insert–Coupons

• Paper Routes

Cheapest Opportunities

• Webinars• Seminars/Area Herb Conference• Email lists• Classes– In Store/Home– Library–Community Ed.

Niche Issues• Consultations (When do you charge?)• Education • Iridology• Muscle testing• Compass• BTA/QFA• Lifestyle Analysis• Personal Story• Strategic Alliances

TEACHING LOCATION

SUMMARY• There will always be a place for

natural product retailers who have good marketing and merchandising savvy, as well as the love, commitment and passion for these products and the people they serve. This is something that mass marketers do not provide.

Questions & Answers

Thanks for Joining Us!

Our next scheduled Retail Webinar will be on Wednesday 11/30