webinar top 10 seo
Post on 19-Jun-2015
152 Views
Preview:
TRANSCRIPT
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Top 10 SEO Mistakes
Kevin GuillDirector, Digital Services
www.rezstream.com
| About RezStream
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Established in 2005• Located in Denver, Colorado• 22 Employees
WHO WE ARE
• Software and Internet Services • Independent properties• 100 Rooms or less
WHAT WE DO
• We love travel• Hire passionate professionals• Education
WHY WE DO IT
|About Me
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Kevin Guill, Director of Digital Services at RezStream
• Founder of the Denver ExpressionEngine Meetup Group
• Developed my first website in 2004
• Developed 100’s of websites, project managed many more
• Specialize in ecommerce and content management systems
• Starting marketing websites in 2005
• Helping hoteliers with their web presence since early 2007
Email:Kevin.Guill@RezStream.com
Phone:303-872-4118
LinkedIn:linkedin.com/in/kguill
01 |Top 10 SEO Mistakeswww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Not Using Google Webmaster ToolsProblem:• You have no idea how Google views
your site. – Are your pages being blocked?– Do you have a penalty?
Benefits of GWT:• Crawl errors• XML Sitemaps• Robots.txt• 404 errors• Fetch• New! Mobile usability reports
Solution:• Sign up. It is Free!• Verify your domain• Click on every tab to get familiar• Set locations of XML sitemap/robots.txt
02 |Top 10 SEO Mistakeswww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Not Performing AuditsProblem:• You have no baseline• Therefore you have no goals
Benefits of audits:• Traffic• Conversion rates• Time on site• Mobile, desktop, tablet• Page performance• Content
Solution:• Get Analytics on every page of your
website today• Review data
– Make decisions– Set goals
03 |Top 10 SEO Mistakeswww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Not Optimizing for the Right KeywordsProblem:• May bring traffic, but not many conversions
Benefits of the right keywords:• Drive quality traffic• Better overall page metrics• Better conversion rates• More revenue
Solution:• Have a professional perform an audit• Re-optimize your website for conversions,
not traffic• Analyze after a period of time
04 |Top 10 SEO Mistakeswww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Not Having A Responsive WebsiteProblem:• Poor user experience• Ranking factor• Separate mobile website are not ideal anymore
Benefits of Responsive Websites:• Better user experience• May increase rankings• Easier to maintain than separate mobile site• Meet users’ expectations of a positive mobile
experience
Solution:• Retrofit your current website• Design and Develop a new website
05 |Top 10 SEO Mistakeswww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Not Paying Attention to Page SpeedProblem:• Poor user experience• Ranking factor• Makes it difficult for Google to index
Benefits of Speedy Websites:• Faster load times• May increase rankings• Meet users’ expectations of a positive mobile
experience
Solution:• Run a few page speed tests
– Google’s PageSpeed Insights
• Have your developer address the issues
06 |Top 10 SEO Mistakeswww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Not Having A Consistent NAPProblem:• Makes it difficult for users to find in Search
Engines• Having old NAP information can lead to a poor
user experience
Benefits of being consistent:• Google can easily identify your digital footprint• Easier for users to find you in the Search Engines• May be ranking factor
Solution:• Evaluate how local listings display your NAP
– Yext
• Decide on what to use for your NAP• Start with major listings first
– Google My Business– Yelp– TripAdvisor– Facebook
07 |Top 10 SEO Mistakeswww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Having The Same Title On Many PagesProblem:• You may get a ranking reduction for duplicate titles• WordPress websites often generate a generic Title• Does not entice users to click through to your page• Is a ranking factor
Benefits of a unique title tag:• Helps engage users to click on your website from
search engines• Can improve your page metrics• Can increase you rankings
Solution:• Utilize Google Webmaster tools to audit which
pages have duplicates • Engage a professional SEO firm to develop titles• Start with key pages
08 |Top 10 SEO Mistakeswww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Not Properly Re-directing Old PagesProblem:• Old pages may have authority• Leads to excessive 404• User may have pages bookmarked
Benefits of re-directing:• Search Engines index new pages faster• Better user experience
Solution:• Use Google Webmaster Tools to monitor amount of
404s• After you redirect a page to a new page
– Use Google Fetch to tell Google about new page
• Make sure your web developers do this every time• Check URLs yourself
09 |Top 10 SEO Mistakeswww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Not Focusing on UsabilityProblem:• Not focusing on usability isn't maximizing your
traffic driving efforts• Leads to poor page metrics• Ultimately may lead to poor rankings
Benefits of good usability:• More conversions• More revenue
Solution:• TEST, TEST, TEST
– Crazy Egg– Optimizely
• Analyze your data. Understand what the data is telling you
10 |Top 10 SEO Mistakeswww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Not Participating in Google AdWords Problem:• With Google’s move to secure search you don’t get
the full picture
Benefits of AdWords:• Participating gives insight to data, you otherwise
would not have• Highly controlled• Testing ground for SEO• Increase in immediate traffic
Solution:• Create an AdWords account• Invest in Pay-Per-Click (even if it is small)
Thank you!Contact me: kevin.guill@rezstream.comRead the latest and greatest: rezstream.com/blogStay smart: rezstream.com/webinars
Follow RezStream:facebook.com/RezStreamplus.google.com/+Rezstreamtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
top related