webinars: the gateway drug to a video marketing strategy
Post on 09-May-2015
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deo
WViThe gateway drug to
marketing
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Nina Blagojevic
Nina
Product Marketing Manager
@ninzb
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Hess
Brandon
Inbound Marketing Manager
@brandonhess
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Outline
• Why Video Marketing?
• Why Recorded Webinars?
• Recorded Webinar Best Practices
• Recorded Webinars: What does success look like?
• Video Marketing Best Practices
• 8 Tips to Deliver Great Video Content
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52%Consumers say watching product videos make them more confident in their online purchase decision * Internet Retailer: http://www.internetretailer.com/2012/04/05/online-videos-help-build-confidence-purchases
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RecycleReuseWhy Recorded Webinars?
Webinar
Video
Snippet
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Low cost Video• Simulive webinars.• Archived webinar content.• Reuse of top performing webinars.• Video content syndication.• Teasers for related content.
• Educational/Training content.RecycleReuseWhy Recorded Webinars?
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• Targeted webinar topic.
• Tips & best practices.
• Tutorials & how-to’s.
• Well organized slides.
• 140 character Twitter takeaways & tips.
• Webinar recordings.
• Transcriptions.• Panels,
discussions.
Low EffortReusable Content
RecycleReuseWhy Recorded Webinars?
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433average webinar registration.*2013 Webinar Benchmarks http://www.marketingprofs.com/charts/2013/11387/webinar-benchmarks-trends-and-best-practices
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42%average webinar attendance rate.*2013 Webinar Benchmarks http://www.marketingprofs.com/charts/2013/11387/webinar-benchmarks-trends-and-best-practices
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25%of live event registrants viewed the recorded webinar.*2013 Webinar Benchmarks http://www.marketingprofs.com/charts/2013/11387/webinar-benchmarks-trends-and-best-practices
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51.8%of webinars have more than 200live-attendees.*2013 Webinar Benchmarks http://www.marketingprofs.com/charts/2013/11387/webinar-benchmarks-trends-and-best-practices
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30.9%of webinars have more than 300live-attendees.*2013 Webinar Benchmarks http://www.marketingprofs.com/charts/2013/11387/webinar-benchmarks-trends-and-best-practices
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15.2%of webinars have more than 500live-attendees.*2013 Webinar Benchmarks http://www.marketingprofs.com/charts/2013/11387/webinar-benchmarks-trends-and-best-practices
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04.4%of webinars have more than 1000live-attendees.*2013 Webinar Benchmarks http://www.marketingprofs.com/charts/2013/11387/webinar-benchmarks-trends-and-best-practices
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Recorded Webinar Planning
Ahead
Plan
Start with Sections.Plan your webinar with snippets in mind.
Acts > Chapters > ParagraphsEase of post-editingSegmentsAudio matching
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Recorded Webinar Planning
Practices
Best
• Outlines & scripts are priceless.• Create themed chapters for snippets.• Try and keep presentation bound in borders.• Present with recording in mind.• Perfect 1st takes are rare.• Post-production is the magic eraser.
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• Create a storyboard/script.• Good editing in priceless. • 2 minute maximum webinar “episodes”.• Good audio capture is key.• Evergreen or time sensitive?• Remove timestamps.• Avoid “had to be there” moments.• Copyrights always apply.
Recorded Webinar Planning
Practices
Best
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• Themed snippets.• Live action versus slides.• Speaker interviews.• Behind the scenes.• Post Production tricks.
Engaging Recorded Webinars
Practices
Best
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20%of online video views click away from a video in the first 10 seconds or less.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content
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33%of online video views click away from a video in the first 30 seconds.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content
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60%of online video views click away from a video in the first 120 seconds.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content
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Video Distribution?
• http://www.vidyard.com/blog/distribution-checklist-share-videos-maximum-reach/
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Looking for a great example?
http://www.vidyard.com/blog/how-taulia-became-a-video-marketing-powerhouse/
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www.vidyard.com/tour
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www.readytalk.com/try
ReadyTalk Web Conferencing30-Day Free Trial
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Q&A
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www.readytalk.com/try
Optional Poll QuestionInsert a poll question here. We can do multiple if we wish.
Do you currently have a Video Marketing Strategy?
1. Yes
2. No
What’s your biggest concern over starting a video marketing strategy?
3. Budget
4. Knowledge
5. Time
6. Etc
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