weblife research

Copyright © 2012 WebLife Research LLC

Credentials Presentation

About Started in Starbucks after a long swim George Stephan, founder and managing partner Carolyne Berkeley and Stella Grizont, planning

partners Rachel Geltman, Video Chat Network (VCN),

digital ethnography partner comScore, digital research partner

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Go Behind the ClicksWebLife Research dives DEEP to uncover FRESH insights to understand the WHY of online consumer behavior. Our mission is to help clients develop strategies to further ENGAGE their consumers, increase CONVERSION rates and build SALES.

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Behavioral Buckets

Socializing

ShoppingSearching

Watching

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WebLife Adds Value Good online consumer tracking services from

comScore, Nielsen NetRatings and others WebLife Research complements tracking data

with new consumer insights from diary blogs, chat and surf interviews and ideation sessions

Insights help marketers: solve online problems, exploit opportunities and develop business building ideas

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WebLife + comScore Partnering with comScore: 2MM+ online panel

participants worldwide Data collection includes: web visitation, demos,

online transactions, offline purchasing, etc. Partnership provides unique ability to combine

data collection with weblife behavioral insights Joint analysis yields a deeper understanding of

the WHAT and WHY of online consumer behavior for better engagement and conversion strategies

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WebLife + VCN Video Chat Network is a proprietary turnkey

qualitative research platform combining video chat technology, social network dynamics and respondents from the US and around the globe

VCN provides marketers the means to execute faster, less expensive and richer online qualitative research via webcam

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MethodologyStep 1: Recruiting Grassroots recruiting via Video Chat Network,

comScore and other databases Recruiting through social media networks and

other channels

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MethodologyStep 2: Personal Diary Blogs Personal diary blogs on computers and mobile

devices

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Personal Diary Blogs

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MethodologyStep 3: Chat and Surf Interviews Follow-up interviews via webcam and desktop

sharing to better understand online behavior

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Chat and Surf Interviews

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MethodologyStep 4: Ideation Half-day session to present analysis and lead client

ideation session Full suite of consulting, branding and digital

marketing services available to develop and execute ideas, when required

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Client Outcomes Better understanding of consumer’s weblife and

digital commerce chain Insights into increasing consumer engagement,

conversion and sales Insights into online problem solving

and opportunity exploiting Ideas for new products and services More relevant messaging Better ROI

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Services Study design Recruiting Personal diary blogs Chat and surf interviews Ideation sessions comScore data analysis Quantitative testing Branding Digital marketing

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Contact

George Stephan, Managing PartnerWebLife Research 233 Spring Street, Suite 801, NYC 10013george@stephanpartners.com T.212-524-8583C.917-848-7972

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