website personalization
Post on 19-May-2015
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Personalization
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Definition:
“Personalization involves using technology to accommodate the differences between individuals”
Offline
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Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Offline
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Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Offline
5
Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Offline
6
Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Offline
7
Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Offline
8
Personalized Experiences:
• In Person
• Commercials
• Clothing
• Education
• Healthcare
Online
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Website ObjectivesUsers Goals
Organizations Goals
Advantages
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What's the point:Relevant Content
Saves Time
Convenience
Positive Experience
Builds Loyalty
Advances Mission
Methods
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Methods
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Methods
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Methods
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Case Study
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Market Research Usability Testing User Research Strategy Information Architecture Wireframes Visual Design Development
Personalization
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Personalization
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Personalization
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Personalization
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Personalization
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Conclusion
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Talk to me like you know me Identification
Control
Relevant content
Its about me not you
Chuck Murphy cmurphy@bostoninteractive.com
Facebook.com
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Amazon.com
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Conclusion
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Talk to me like you know me
Identification
Control
Relevant content
Its about me not you
Chuck Murphy cmurphy@bostoninteractive.com
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