webstrategija #16 - iot & marketing (croatian)

Ili mi ili roboti - tko ce pobijediti u marketingu Internet of Everything

Hello!Goran CandrlicFounder @GetKishaMarketing guy @GlobalDots

Digital marketing strategistSEO, SEM, MarTech, Conversion OptimizationTweet to me @Chande

Gdje smo sada?Marketing prolazi kroz transformaciju

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““Marketing’s changed so rapidly … more in the past five years than in the past 500 years, we’re entering a golden age of marketing...”

Sanjay Dholakia, Marketo CMO

Marketinski plan je mrtav!2

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Povezani kupac◇ Promijenjeni kontekst◇ Buka (noise) u marketinskom “eteru”◇ Mogucnost izbora

Povezani kupac ima vise izbora nego ikada, social/mobile/local je promijenio nacin na koji kompanije pristupaju kupcima kao i nacin na koji kupci konzumiraju (informacije i proizvode).

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Ali funneli jos uvijek propustaju???

20%

40%

60%

100%

80%

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8 MarTech:- Marketing Experiences- Marketing Operations- Middleware- Backbone- Infrastructure- Marketing environment

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BIG conceptNew Marketing=

◇Agile Marketing◇MarTech◇IoT◇Algo (AI)

= Marketing Experiences

““Marketing has shifted from the business of communications to the business of experiences. It’s the experiences that we give our prospects and customers, from their very first touchpoint with us onward, that “communicates” our brand. And in a digital world, almost all of those experiences are mediated by software.”

Scott Brinker, ChiefMartec.com

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Sto gura promjenu?

◇ Standardizacija IPv6◇ Cloud & Fog Computing◇ Kolaboracija u “cloud”-u◇ App za sve◇ Computing iz “app layer-a” u “network layer” = cloud◇ Big Data◇ Povecanje kapaciteta mreza uz sve vecu propusnost i nizu

cijenu◇ Konzumerizacija “iskustva sa stvarima”

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Ljudi◇ Kreativnost◇ Kriticno

razmisljanje◇ Empatija◇ Samopoboljsanje◇ “Mudrost”

Zasto jedni a zasto drugi?

Algo / AI◇ Procesiranje

informacija◇ Sveprisutnost◇ Niska potrosnja◇ “Bolji decision

making”◇ Niski marginalni

trosak◇ Samoreplikacija

Sanjaju li androidi elektricne ovce?I've seen things you people wouldn't believe. Attack ships on fire off the shoulder of Orion. I watched C-beams glitter in the dark near the Tannhäuser Gate. All those moments will be lost in time, like tears...in...rain. Time to die.

Hellven

Idemo li prema “hellvenu”

Hell Heaven

AI robot that learns new words in real-time tells human creators

it will keep them in a “people zoo”

Hvala!Pitanja?

◇ @chande◇ gorancandrlic@gmail.com

Credits: Scott Brinker, Frank Diana, Avinash Kaushik, Cisco, Google :)