wechat and intimacy
Post on 09-May-2015
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50%of Chinese market penetration
(Kuittinen, 2013)
3rdiOSAndroid
mobile application facetime in China
minutes/month
(Ng, 2013)
209
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BACKGROUND
Does mediated communication on WeChat
contribute to Intimacy in a relationship?
Perceived closeness
Interdependence
Affinity
INTIMACY:
I LOVE YOU,BABE.
I REALLY MISS YOU,BABE.
HYPOTHESIS
H: The intensity of WeChat use is positively related to intimacy perceived by individual in a romantic relationship.
METHOD: ONLINE SURVEY
www.sojump.com
SURVEY
4 17 3WeChat Use Intimacy Demographic
Intensity scale(2007)
Miller SocialIntimacy Scale( 1982)
SexAge
Education
α= .897
RESULTS
101/109
92.66%
46
55
45.54% 54.46%
r = .31**Intensity of WeChat use is SIGNIFICANTLY RELATED to intimacy perceived by individuals in a romantic relationship.
THAT’S ALL
RESEARCH QUESTION
RQ: What functions in WeChat
fulfill the needs for intimacy between couples in a romantic relationship?
STEP 2 FOCUS GROUP
“I like WeChat because I can not only text my girlfriend, but also send her
voice messages, emoticons or do a video chat.”
Social presence (Berghel &Womack, 2003)
“I like WeChat because I can not only text my girlfriend, but also send her
voice messages, emoticons or do a video chat.”
Social presence (Berghel &Womack, 2003)
“I can send pictures to her and share the interesting things I
encounter any time I want . ”
Interpersonal process model of intimacy
H. T. Reis and P. Shaver‘s (1988)
“My girlfriend ‘force’ me to LIKE
every post of hers.”
“I can send pictures to her and share the interesting things I
encounter any time I want . ”
Interpersonal process model of intimacy
H. T. Reis and P. Shaver‘s (1988)
“My girlfriend ‘force’ me to LIKE
every post of hers.”
“I can select photos in which I look
gorgeous to my boyfriend in hope of compliments.”
“I can send voice messages in which my
voice sound particularly sweet to him.”
Selective self-presentation
“I can select photos in which I look
gorgeous to my boyfriend in hope of compliments.”
“I can send voice messages in which my
voice sound particularly sweet to him.”
Selective self-presentation
“I can keep track of what my bf is
doing in Moments.”
“I can see if people he interacts with in
Moments may pose a threat to me by
checking their profiles.”
Information needs uncertainty reduction
FINDINGS
Fuctions(Use) Need(Gratification)Voice message
Walkie-talkieVoice Tone
Video chat Voice, tone, facial expressions, gestures
Emoticon EntertainmentFacial expressions, gestures
PhotoSelective self-presentationSelf-disclosurePartner responsiveness
Moments Information needsUncertainty reduction
Synchronous communication
Close to realtime interaction
Asynchronous communication
No pressure to reply immediately
LIMITATION
Flaw in correlational studies
Other adoption factor
Sample size &representativeness Uneven famale to male ratio of focus group
DIRECTION FOR FUTURE RESEARCH
Gender differences
Affection expression: text? audio? pictures? Video?
“HOW DO YOU EXPRESS YOUR LOVE”
Voice:Li XiongfeiVideo Source:“惡作劇之吻”“You’ve Got Mail”“ ”回到過去“ ”那些年我們一起追過的女孩“ ”繼承者們“WeChat Ads”
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