weektopiccontent 1advertisingmeaning, function, types and advertising media. 2advertisingadvantages...

COMMERCE SS2 1ST TERM Scheme of work

Week Topic Content

1 Advertising Meaning, function, types and advertising media.

2 Advertising Advantages and disadvantages of advertising media

3 Sales Promotion Meaning, objectives, types, consumer promotion

4 Consumer Protection Meaning, consumerism, rights of consumers, reasons for protection, means by which consumers are protected and agencies etc

5 Insurance Meaning, basic principles, types, importance, insurable and non insurable risks

6 Insurance (contd)

7 Banks ( central bank)

Meaning, functions, instruments of monetary control. Currency redenomination: meaning and clearing house

8 Banks ( commercial) Meaning, functions, types of accounts the use of cheque, mode of operation, specialized banks etc

9 Capital Meaning, types, importance of working capital etc.

ADVERTISINGThis is the passing of information and creation

of awareness about the existence and production of goods and services to the public.

FUNCTIONS OF ADVERTISING1. Advertising creates demand by arousing the

interest of customers to buy and use a product.

2. It informs the public about the existence of new goods and services.

3. It increases the organization’s sales and profits.

4. It helps to make brand names of commodities known to the public.

5. It helps firms to project and promote their image of producing high quality goods.

TYPES OF ADVERTISING1. Persuasive Advertising: This urges and

arouses interest and creates desire to buy. The objective is to convince the public.

2. Competitive Advertising: This type tries to make a product better than that of close substitutes example Omo and Aerial Detergents.

3. Informative advertising: This emphasizes full details on the uses of the goods and where to obtain the goods. It is the best for introducing new product under brand name, e.g. A documentary of a school.

4. Mass or general advertising: This reaches many people at the same time, as is the case when using print media or electronic media e.g. iodized salt.

5. Specific or generic Advertising: This form of advertising is targeted at a group of people e.g. farm implements for farmers.

Methods of advertising

This could be either direct or indirect:Direct advertising is written or oral

information about a product with a view to encourage purchase of the product.

Indirect advertising or sales promotion on the other hand, refers to the use of incentives to woo customers.

Advertising Media Are ways through which producers get their

goods and services known to the public. Advertising media are classified into

Print or press mediaElectronic or broadcast mediaSome examples of advertising media are:1. Television2. Radio3. Newspapers4. Bill boards or hoarding

5. Magazines and journals6 Cinema7. Mobile shops and loudspeakers8. Window displays9. Trade fairs and exhibitions10. Catalogues and price lists11. leaflets, handbills and circulars12. Neon signs or illuminated signs

Television AdvertisingThis medium has ability of making viewers listen

and watch the demonstration and use f the product. It attracts a large audience. It is also known as audio-visual.

AdvantagesIt is suitable for product demonstration.It has a wider coverageIt easily captures the attention of the audience. It has sensory stimulation as a result of the live

and direct display.

Disadvantages It is an expensive medium The demonstrations are too brief to make

lasting impact on the viewers.It results in impulsive buying.Its effectiveness is limited by power failures.

Assignment Write short notes on the following:Persuasive advertisingInformative advertisingCompetitive advertisingMass advertisingDirect advertising

Thank you