welcome cylists network...welcome cylists network louisa mursell, project manager for more...

WELCOME CYLISTS NETWORK

Louisa Mursell, Project Manager

For More InformationPhone: 416-338-5083 or 1-866-333-4491 Email: information@welcomecyclists.ca

www.welcomecyclists.ca© 2010 Transportation Options

What is the

Welcome Cyclists Network?

• Goal is to create a network of cycle friendly businesses that together enhance the regions cycle tourism product

• Comprehensive program

• Individual business profile / collective profile

• Economic development

• Target end users – visiting cycle tourists and local cyclists

Who Can Participate?

• Accommodations

• Food service providers

• Tourist attractions

• Cycling related businesses

• Other interested organizations

Project Background

• Project Coordinators

• Project Background

• Project Partners

•Project Scope

Welcome Cyclists Network Partners

Project Partners

• Regional CFDC’s

• Friends of the Greenbelt Foundation

• Province of Ontario

• TIAO

Regional & Event Partners

• Niagara: Tourism Niagara, Niagara Region, Niagara-on-the-Lake Chamber of Commerce, Twenty Valley Tourism Association, Inn on Twenty

• Frontenac: Rideau Heritage Route Tourism Association, Land O’LakesTourist Association, Wolfe Island Tourism Association

• Greenbelt: Hamilton, Halton, Peel, York, Durham, Northumberland

Supporting Partner Lead Organization

Welcome Cyclists Workshops

• 6 workshops to date

• Niagara & Frontenac

• 6 in Southern Ontario Greenbelt areas

• Toronto & more

• 2 hour workshop

Welcome Cyclists Workshop Agenda:

1. Introduction & Overview

2. Why Welcome Cyclists?

3. Why Your Region?

Guest Speaker/s

4. Who Are Cycle Tourists?

5. Industry Standards & Criteria Checklist

6. Quality Assurance & Staff Training

7. Promotional & Marketing Opportunities

8. Break Out Group Session

9. Evaluation

10. Networking

Industry Standards & Criteria Checklists• Secure bike lock-up area

• Local cycling information

• Use of basic bicycle repair tool set

(accommodations only)

• Healthy, local food options (where served)

• Rest area and water (attractions)

NETWORK MEMBERSHIPRegistration AvailableAt Workshops or On-Line

Options: a) Free Membershipb) Paid Membership

Welcome Cyclists Network Benefits• Tool Kit, tailored to region

• Product knowledge

• Group promotional & marketing opportunities Logo & decals. Communications & website. Regional group marketing. Package development.

• Access to growing cycle tourism market

• Formation of a larger network in region

www.welcomecyclists.ca

www.welcomecyclists.ca

Welcome Cyclists Network Benefits• Tool Kit, tailored to region

• Product knowledge

• Group promotional & marketing opportunities Logo & decals. Communications & website. Regional group marketing. Package development.

• Access to growing cycle tourism market

• Formation of a larger network in region

Photo Credit: Martin Reis, I Bike TO Photo Credit: Allan Stokell

Photo Credit: Martin Reis, I Bike TO Photo Credit: Allan Stokell

GERMANY

Welcome Cyclists Network

Looking Ahead:

• Network Expansion

• 2010 / 2011

-Thank You –www.welcomecyclists.ca

Louisa Mursell, Project ManagerFor More Information

Phone: 1-866-333-4491 Email: information@welcomecyclists.ca

© 2010 Transportation Options