welcome. goals mississippi tourism overview bed & breakfast impact on tourism diversity of b...
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Mississippi Tourism…
…one porch at a time
Welcome
GOALS
• Mississippi Tourism Overview
• Bed & Breakfast Impact on Tourism
• Diversity of B & B Experience in MS
• Why stay in a B & B vs. Hotel/Motel
• Finding the right Bed & Breakfast for you
• Interested in owning a Bed & Breakfast?
Lodging – Casinos, Hotels, Motels, Bed & Breakfasts Inns, Cabins, Retreats, R.V. Sites
Dining – Restaurants, Bars, Food & Beverage Service Locations
Attractions - Casinos, Amusement Sites, Museums, Theme Parks
Recreation - Golf Courses, State Parks, Outdoor Adventures
Tourism – State, CVB’s, Tourist Centers, Travel Agents, Tour Bus Operators, Guides
Mississippi Tourism
Mississippi Travel & Tourism 2009Annually 19 million visitors to Mississippi
REVENUE•Visitor Expenditures $5.6 billion •$1 of every $13 in Taxes for the General Fund or $357 million annually attributed to Tourism
JOBS•79,000 Direct Travel & Tourism Jobs•Annual Payroll $1.63 billion•13,500 Hotel & Lodging Jobs
Bed & Breakfast Inns - Nationally
• $3.4 Billion Industry
• 20,000 B & B’s in the United States
• 7.9 Average Number of Rooms per B & B
• 41% Average Occupancy
• $143.90 Average Daily Rate
94% Rooms have Private Baths
36% have achieved Historical Designation
79% Owners live on Premises
Average Size B & B is 5,700 square feet
93% offer FREE high speed internet
29% Rural – 23% Urban – 5% Suburban – 43% Village
Bed & Breakfast Inns - Nationally
Bed & Breakfast Inns – State of Mississippi
• 164 B & B’s in the State
• 791 Guests Rooms
• 44% Occupancy
• $25 million revenues
• 1,800 employees
• Economic Impact of $275 million
Mississippi Travel & Tourism 2009Product Diversity
Blues Trail & Music HistoryElvis Presley Birthplace
Jackson Museums and Convention Ctr.Historic Natchez & Pilgrimages
Unique Culinary, Literary and Musical Tradition Outdoor Adventure
CasinosCivil Rights & Civil War History
Gulf Coast Beaches
Not to mention our Southern Hospitality
Bed & Breakfast Inns-AffiliationsProfessional Association of Innkeepers
InternationalNATIONAL
Bed and Breakfast Association of MississippiSTATE
AAA, BedandBreakfast.com, Select Registry, Tripadvisor, etc.INDEPENDENT
Bed & Breakfast Inns-Affiliations
Bed & Breakfast Inns-DefinitionsBed and Breakfast Inn• Owner occupied or managed single family home• Usually 8 rooms or less• Short term lodging with breakfast only included
Bed and Breakfast Inn with Group Events• In addition to lodgers, meals may be served to guests of private functions – Weddings, Socials Events, Corporate Meetings etc.• Typically not more than 24 rooms
Historic Inn, Country Inn, Urban Inn• Same as above but may also operate restaurant open to the public• Usually has Historic Preservation designation • May also offer Day Spas, Gift Shops, Other Income sources
WHEN YOU HAVE AN OPTION,
DO YOU STAY AT A HOTEL OR DO YOU EXPERIENCE A
BED & BREAKFAST?
Hotels vs Bed & Breakfasts
Rewards Points I know what I’m getting – Cookie Cutter
Efficient – In/Out (Express Check-out) Amenities – Dining, Bar, Room Service, Health Club, Spa Etc.
Convenient Location Clean, well maintained
I STAY AT HOTELS BECAUSE…
The EXPERIENCE – every B & B is unique
“Home away from Home” comforts Privacy and Relaxation Personality – Innkeepers/Staff, antiques, meeting other guests, etc
History (Story) of the Inn and area Cleanliness Amenities
I STAY AT B & B’S BECAUSE….
Too Expensive Too Many Rules Hard to Find No privacy Business Travelers can’t stay at B & B’s You’ll have to make small talk with
Innkeeper or other guests I’m taking a chance at a B & B – don’t know
what I’ll get
Myths About Bed & Breakfast Inns
www.tripadvisor.com
www.bedandbreakfast.com
www.selectregistry.com
B & B Comment Cards
Business or Lifestyle
Reality vs Romance
Steps to Acquisition, New Build or Conversion
Benefits of Innkeeping
Becoming an Innkeeper
Aspiring Innkeeper Seminars
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State Associations
Innkeepers, Consultants
Resources for Aspiring Innkeepers
EXPERIENCE MISSISSIPPI BED & BREAKFAST
INNS…..
…..ONE PORCH AT A TIME
REMEMBER
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